Confidential opportunity to acquire one of the earliest and most established brands in the nootropic-infused coffee category. In continuous operation since 2013, this US-based direct-to-consumer coffee company has built a defensible position around a proprietary formulation (Alpha-GPC + Taurine + L-Theanine + DMAE), a distinctive visual identity, and a fiercely loyal repeat-buyer base with a 91.9% returning customer rate — roughly 2-3× the industry benchmark for premium coffee D2C.

Trailing twelve-month combined revenue is approximately $281,000 across two mature owned channels: a US Amazon Seller Central account ($168K TTM with 1,600+ verified reviews averaging 4.3+ stars and Amazon's Choice badges on 6 SKUs) and an established Shopify Advanced storefront ($113K TTM with the elite retention rate noted above).

The most compelling aspect of this acquisition is the growth potential unlocked by restoring paid-media investment. The current owner has reached the ceiling of what they can execute without dedicated e-commerce expertise and has intentionally reduced ad spend across all channels. Google Ads has 11 years of history with a proven 2.47× blended ROAS ($146K attributed revenue on $59K lifetime spend). Amazon Ads consistently returns 1.5-2× ROAS on the current $10K/year investment. Meta Ads has been paused after $160K+ in historical spend through external agency management (125 campaigns on active account, 348 additional on legacy account); pixel, catalog, custom audiences, and Business Manager remain active and ready for a new operator to reactivate. Conservative projection: $130K in year-one additional ad investment at proven ROAS multipliers translates to ~$247K in incremental annual revenue — bringing total to ~$528K in year one under new ownership.

The transaction includes a fully-built MarTech stack (Shopify Advanced, email/SMS marketing automation, a subscription management platform, an affiliate program, a customer review platform, and active Google Ads / Meta / Amazon Ads / X Ads infrastructure), a US-registered trademark portfolio, all product formulations, USDA Organic certifications, distinctive brand identity, 43,500 verified Instagram followers, 19,000 Facebook followers, 12 years of accumulated brand equity, and full customer data since 2013.

The current owner runs the business on a lean model (no full-time employees; two contract operators handle execution). The business is profitable and operates without debt. Owner provides 60 days of full-time transition support at no additional cost. Seller is open to flexible deal structures including seller note and performance-based earn-out.

Asking price is $800,000, reflecting a 2.85× multiple on trailing 12-month revenue — appropriate for a brand of this age, retention profile, IP portfolio, category positioning, and demonstrated growth potential. Reasonable offers considered at $700,000+. NDA required for financial statements, subscriber base detail, supplier relationships, and full P&L.