Established (over 15 years) Email Marketing Platform - ESP

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Complete SAS Email Marketing Platform with recurring revenue.
Asking Price:
$1,500,000

Gross Revenue:
$800,000
Cash Flow:
$350,000
EBITDA:
$215,000
Inventory:
 Not Disclosed

FF&E:
$2,000
included in asking price

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Business Description

*** PLEASE DO NOT INQUIRY TO OUR OFFICE ABOUT THIS LISTING, CONFIDENTIALITY IS CRITICAL. ***

Since 2001, our core business has been creating cost-effective, easy to use email marketing solutions that get results. FireDrum is a team of driven, passionate, and devoted marketers that share a similar vision - to provide the best services possible so that companies can maximize their profitability. We can customize any solution ranging from Do-It-Yourself email marketing to White Labeled options.

Our continued success derives from our core differentiators: sensible business practices, prompt customer service, and conscientious attention to detail. Most importantly, we believe our ongoing focus on continuous improvement of our solutions and our clients' marketing campaigns is what makes our company the best in the industry.

Introduction
FireDrum is bringing to Market our B2B service provider solution with high recurring revenues. FireDrum is a B2B email marketing company, ESP, with outstanding technology, highly scalable base, and EBITA margins of over 35%. The company has had average adjusted EBITA of $280m from 2015 to 2017 and TTM EBITDA of $315m. It would be an attractive acquisition for the following reasons:

1. Strategic investors engaged in marketing or technology and B2B services
2. PEGs (price/earnings to growth ratio) with portfolio companies focused on marketing, technology and B2B services with cross-sell capabilities and looking for an add-on services
3. Search funds with an interest in B2B sales and marketing

Key company attributes
+ High EBITA margins of 35% compared to other ESPs such as Constant Contact
+ High recurring income
+ Highly scalable platform with low proportional costs
+ Minor working capital required of 3% of the sale and capital expenditure of less than 1% of sales
+ Low-cost ESP in highly fragmented Market
+ Owns IP range 107.190.176/20 - 4096 IPs
+ SaaS can be white labeled
+ Superb technology with opportunity for top-line growth

About the Business

Year Established:
2001
Number of Employees:
8
Relocatable:
Yes
Real Estate:
Leased
Building Sq. Ft.:
1,800
Rent:
$2,484.00 Per Month
Facilities:
Complete coding source of the application.
IP range 107.190.176/20 - 4096 IPs
Website:
firedrumemailmarketing.com
Market Outlook/
Competition:
Since we own the entire platform we have complete control over pricing and technical roadmap.
Growth & Expansion:
Worldwide market for email marketing services is predicted to be a $22.16 billion by the end of 2025.
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About the Sale

Reason For Selling:
Owners core strengths are development and engineering not marketing.
Training/Support:
Six months of training and onboarding of all business operations.

Listing Info

ID:
1412153
Ad Detail Views:
223

Attached Files Attachment Disclaimer

  Firdrum.com NDA (15 KB)
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Business Listed by
Kevin Troendle

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