This is a well-established, premium adventure vehicle rental business operating in one of North America’s most iconic and supply-constrained tourism markets. Based in Whitehorse, Yukon, the business serves domestic and international travelers exploring Yukon, Alaska, and Northern British Columbia, offering self-guided overland and camper-style experiences supported by a modern, professionally maintained fleet.

The business operates with a strong seasonal model, capturing peak summer demand from June through September while maintaining operational flexibility and attractive margins. The business has built a recognized brand within the adventure tourism space and benefits from repeat customers, word-of-mouth referrals, and consistent inbound demand from high-value travelers seeking turnkey, self-guided exploration.

Operations are supported by documented systems and internal tools designed to reduce owner dependency. The seller has developed an internal intranet containing operational documentation, templates, and automated workflows to streamline bookings, customer communication, and day-to-day operations. These systems allow the business to scale efficiently without requiring proportional increases in overhead or hands-on owner involvement.

The market is characterized by strong demand and limited direct competition due to capital requirements, fleet availability, and regional expertise. The business is well positioned to benefit from continued growth in experiential travel, with opportunities to further monetize the existing fleet, diversify vehicle offerings, introduce structured experiences, expand into secondary locations, and serve non-tourism demand during peak summer months. The platform, brand, and operational infrastructure are already in place to support future expansion.

The transaction is structured as an asset sale. All assets will be transferred free and clear of liens at closing. Cash and existing liabilities are excluded unless otherwise negotiated. The seller is seeking a lifestyle-driven transition and will provide structured training and support to ensure a smooth handover.

This opportunity is well suited for an owner-operator seeking a lifestyle business with strong cash flow, or for an investor looking for an asset-backed, scalable tourism platform in a high-demand, internationally recognized destination.