Established Profitable Children’s Resale Franchise
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Once Upon A Child®, a Winmark children’s resale brand, sets itself apart from other retailers by focusing on a gently used sustainable business model. It is a part of Winmark - the Resale Company®, the leading multi-channel retail franchisor in the resale industry, which has a proven track record of success and more than 1,315 small businesses operating in North America. Once Upon A Child joins current industry top brands such as Plato’s Closet®, Play It Again Sports®, Style Encore® and Music Go Round®.
Once Upon A Child specializes in buying and selling kids’ gently used apparel, shoes, toys, equipment and more. It is expensive to raise kids, and children often outgrow their items well before they can outwear them.
Once Upon A Child gives parents a resource to sell items their kids have outgrown, get paid cash on the spot, and purchase new items at a tremendous value. It is also a multi-channel retailer.
Once Upon A Child specializes in buying and selling kids’ gently used apparel, shoes, toys, equipment and more. It is expensive to raise kids, and children often outgrow their items well before they can outwear them.
Once Upon A Child gives parents a resource to sell items their kids have outgrown, get paid cash on the spot, and purchase new items at a tremendous value. It is also a multi-channel retailer.
About the Business
- Years in Operation
- 8
- Franchise
- This business is an established franchise
- Facilities & Assets
- Prime Retail Location:
- Established location within a high-traffic, value-oriented retail hub
- Optimized merchandising flow
- Existing leasehold improvements in place
Fixtures & Store Infrastructure:
- Complete retail shelving, counters, display systems, racks, and storage solutions
- Signage
Technology & Operating Systems:
- Multiple Point-of-Sale system and hardware
- Inventory management systems
- Strong Customer loyalty program
- Social media accounts and digital presence
Inventory:
- Approximately $110,000 (at cost) in sellable inventory. - Market Outlook / Competition
- The children’s resale sector continues to perform steadily as value-conscious shopping trends remain strong. In periods of economic tightening, resale retail often benefits from increased consumer focus on affordability and sustainability.
Children’s apparel and equipment represent recurring purchase categories, providing consistent demand and repeat customer traffic. The business operates within a well-established franchise system with brand recognition and structured operational support. - Opportunities for Growth
- While the business already continues to grow year over year, several controllable growth opportunities remain for a motivated owner:
Loyalty Program Optimization: Increased engagement through targeted promotions and reactivation campaigns.
Marketing Expansion: More consistent email/SMS campaigns and social media promotion to drive repeat traffic.
Community Partnerships: Expanded relationships with local schools, daycares, and parent networks.
Inventory Buying Strategy: Refining purchasing and pricing to optimize margins.
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 3,200
About the Sale
- Seller Motivation
- Ownership is transitioning to the next phase of their professional and personal
- Transition Support
- Ownership is committed to ensuring a smooth and successful transition. The seller will provide structured post-closing support, including but not limited to:
- Comprehensive operational training
- Introduction to key suppliers and vendor relationships
- Overview of inventory buying processes and pricing strategy
Listing Info
- ID
- 2476810
- Listing Views
- 9
Listing ID: 2476810 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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