Established Recurring Revenue Functional Fitness Subscription Box
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Project Atlas represents a rare opportunity to acquire a "Category Creator" in the functional fitness niche. The brand has spent a decade building an ironclad reputation within the CrossFit and high-performance fitness communities.
The business is currently operating in a deliberate "maintenance mode." Following the owner's decision to prioritize family commitments in 2023, aggressive marketing was paused, leaving a proven infrastructure and a massive dormant audience ready for re-ignition. This is perfect for an operator looking to leverage established brand equity to drive immediate growth.
INVESTMENT HIGHLIGHTS
- Decade of Market Authority
- Predictable Recurring Revenue: 92–95% recurring monthly revenue
- Massive Owned Audience Assets: 93,000 email subscribers and 122,000 Instagram
followers.
- Superior Unit Economics: ~40–45% gross margins with a systemized supply chain and
high-quality product curation.
- Turnkey Remote Operations: 10–20 hours of weekly oversight; 100% 3PL fulfillment.
The business is currently operating in a deliberate "maintenance mode." Following the owner's decision to prioritize family commitments in 2023, aggressive marketing was paused, leaving a proven infrastructure and a massive dormant audience ready for re-ignition. This is perfect for an operator looking to leverage established brand equity to drive immediate growth.
INVESTMENT HIGHLIGHTS
- Decade of Market Authority
- Predictable Recurring Revenue: 92–95% recurring monthly revenue
- Massive Owned Audience Assets: 93,000 email subscribers and 122,000 Instagram
followers.
- Superior Unit Economics: ~40–45% gross margins with a systemized supply chain and
high-quality product curation.
- Turnkey Remote Operations: 10–20 hours of weekly oversight; 100% 3PL fulfillment.
About the Business
- Years in Operation
- 10
- Employees
- 5 Contractors
All contractors are PT and can be scaled as needed. - Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Facilities & Assets
- None currently. All logistics are handled by a 3PL in AZ.
- Market Outlook / Competition
- - The global CrossFit market is valued at over $12B, with a community known for its high
"lifetime spend" per participant. Unlike generic gym-goers, CrossFit athletes invest
heavily in specialized apparel, recovery tools, and nutritional supplements. Notably, the
demographic is nearly evenly split between men and women, with women often
representing the most active segment of consumers for lifestyle-integrated fitness
brands.
- While the "subscription boom" has matured, the industry has shifted from generic
"surprise" boxes toward high-utility, niche curation. Successful brands today thrive by
offering discovery and exclusive value—solving the "paradox of choice" for busy
professionals. Fitness subscriptions, in particular, benefit from high retention rates
(averaging 7-12 months) because they align with the customer’s long-term lifestyle
goals and identity. - Opportunities for Growth
- 1) Dormant List Monetization: Re-activate the 93k email list and build a primary SMS channel for recurring revenue spikes. 2) Inventory Cash-Flow: Liquidate ~$65k in older stock through high-margin "Vault Sales" or mystery bundles. 3) Marketing Re-ignition: Opportunity to re-launch influencer gifting and athlete curation programs that drove the brand to its historical peaks. 4) Retention Automation: Implementation of automated win-back funnels and multi-channel re-engagement sequences to further expand LTV. 5) Category Expansion: Natural paths into high-margin private label accessories, functional snacks, supplements, and apparel. 6) Horizontal Expansion: Capitalize on the CrossFit industry's 50/50 gender split by launching a male-focused counterpart. 7) In-House Fulfillment Optimization: For a buyer with existing logistics capabilities, take fulfillment in-house to expand margin by cutting 3PL pick-and-pack fees and shipping overhead.
About the Sale
- Seller Motivation
- Lifestyle changes
- Transition Support
- Willing to provide structured transition support (30–90 days) including vendor handoff,
playbooks, and strategic guidance. - Financing Options
- Some available with good credit and assets for SBA buyers.
Listing Info
- ID
- 2489566
- Listing Views
Listing ID: 2489566 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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