Established Sleepwear & Loungewear E-Commerce Brand for Sale
Business Description
This business is an established direct-to-consumer sleepwear, loungewear, and homewear brand operating within the lifestyle fashion market. Founded in 2011, the brand has built a loyal customer base and generated over $1.1M in TTM revenue through a broad portfolio of comfortable, stylish, and quality-focused products designed for everyday wear and at-home living.
Key Highlights:
TTM Revenue: $1.1M
TTM Net Profit: $379K
AOV: $53
Customer Reviews: 8.9/10
Platform: Magento | Bol | DTC | 3PL Fulfillment
The business combines established brand recognition with proven product-market fit, strong profitability, and a scalable operating structure that supports repeat purchases and broad customer appeal. This makes it an attractive acquisition opportunity for e-commerce operators, portfolio buyers, or strategic acquirers within the fashion, sleepwear, loungewear, or lifestyle sectors seeking a profitable and growth-ready DTC brand.
Investment Highlights
Established sleepwear and homewear product range with repeat purchase behavior
Clear, lifestyle-focused brand positioning with broad customer appeal
Proven long-term demand within the sleepwear and loungewear category
Strong customer reviews and established brand trust
Streamlined and scalable operational structure
Reason for Sale: Owners reallocating focus and capital to other opportunities.
Transition: 90-day post-close support included.
Financials and additional details available upon request.
Key Highlights:
TTM Revenue: $1.1M
TTM Net Profit: $379K
AOV: $53
Customer Reviews: 8.9/10
Platform: Magento | Bol | DTC | 3PL Fulfillment
The business combines established brand recognition with proven product-market fit, strong profitability, and a scalable operating structure that supports repeat purchases and broad customer appeal. This makes it an attractive acquisition opportunity for e-commerce operators, portfolio buyers, or strategic acquirers within the fashion, sleepwear, loungewear, or lifestyle sectors seeking a profitable and growth-ready DTC brand.
Investment Highlights
Established sleepwear and homewear product range with repeat purchase behavior
Clear, lifestyle-focused brand positioning with broad customer appeal
Proven long-term demand within the sleepwear and loungewear category
Strong customer reviews and established brand trust
Streamlined and scalable operational structure
Reason for Sale: Owners reallocating focus and capital to other opportunities.
Transition: 90-day post-close support included.
Financials and additional details available upon request.
About the Business
- Years in Operation
- 15
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Facilities & Assets
- Store Software and website
Domain and brand IP
Customer database
Product catalog, descriptions, and creative assets
Branding, imagery, and content library
Advertising accounts and historical data
Social media accounts
Supplier and fulfillment relationships
Email marketing assets - Market Outlook / Competition
- While the sleepwear and loungewear market remains competitive, the business differentiates itself through:
Established brand recognition built since 2011
Comfort-focused and lifestyle-oriented product offerings
Strong customer reviews and proven customer trust
Diversified traffic and proven advertising performance
A loyal customer base with repeat purchasing behavior
This is an established brand-led e-commerce business with long-term market presence, rather than a generic reseller competing solely on price. - Opportunities for Growth
- Diversify paid and organic acquisition channels (TikTok, influencers, marketplaces)
Improve conversion rate optimization (CRO)
Expand product catalog and seasonal collections
Strengthen lifecycle marketing and retention flows
Scale internationally
Expand into wholesale or marketplace distribution
About the Sale
- Seller Motivation
- Owners reallocating focus and capital to other opportunities.
- Transition Support
- 90-day post-close support included.
- Financing Options
- TBD
Listing Info
- ID
- 2509166
- Listing Views
- 29
Business Location
Listing ID: 2509166 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.










