Business Overview
Confidential opportunity to acquire an established specialty coatings and cabinet refinishing franchise serving a large, protected Southern Wisconsin territory.

Launched in 2021, the franchisee's company provides premium cabinet refinishing and refacing, exterior coatings, brick staining, stucco and masonry coatings, roof restoration, and door, window and garage-door refinishing. Its specialized spray-applied systems offer customers a durable, cost-effective alternative to replacement.

The business generated approximately $974,000 in 2025 revenue, with nearly 20% coming from referrals and professional relationships. 2026 revenues are on track to surpass $1M. It is a turnkey operation with an experienced team, established systems, specialized equipment, vehicles, inventory and ongoing franchise support. There are significant growth opportunities to continue expanding into the western Milwaukee market (those territory rights are part of this sale), and likely the best focus and role for a new owner. This focus would augment the superior contract acquisition role the existing sales person is achieving.

Key Highlights
Large, protected territory with approximately 1.7 million residents
Nearly 20% of revenue generated through referrals and professional relationships
Residential and commercial services providing year-round revenue
Experienced sales, administrative and production team
Employee-based production crews—not subcontractors
Dedicated facility with showroom and commercial spray booth
Established national home-improvement retailer relationship
Proprietary products, processes and technology
Infrastructure capable of supporting more than $1.5 million in annual revenue

Team and Operations
The existing team includes an experienced sales representative, virtual administrative and marketing support, a tenured production leader and trained production employees.
Established systems are in place for lead management, estimating, scheduling, production, customer communication, marketing and financial tracking. Franchise support includes training, coaching, estimating software, visualization tools and centralized digital marketing.

Assets Included
The sale includes approximately $336,900 in assets, inventory and franchise rights, including:
Five business vehicles
Enclosed production trailer
Commercial and mobile spray booths
Professional cabinet, exterior and roof-coating equipment
Ladders, masking systems, power tools and air-quality equipment
Home-show and marketing displays
Approximately $25,000 in inventory and supplies
Remaining franchise and territory rights, subject to franchisor approval
The leased facility includes a showroom, commercial spray booth, production areas and equipment storage. Lease details will be provided to qualified buyers.

Reason for Sale
The owner is selling the business in preparation for retirement.

Confidentiality
The business name, exact location, franchise affiliation and detailed records will be disclosed only to financially qualified buyers who sign a confidentiality agreement.

Prospective buyers must not contact employees, customers, vendors, the landlord, retail partners or the franchisor directly. All inquiries must be handled through the seller or authorized representative.