Founded in 2010, this highly regarded paddleboard and foil sports retailer is one of the original stand-up paddleboards (SUP) shops in North America and has operated successfully from the same prime location for over a decade. With very limited local competition, the business is widely recognized as the dedicated SUP and foiling shop serving the Santa Cruz and Monterey Bay area.

The company has built a strong reputation both locally and nationally, especially following the launch of its e-commerce platform in 2024, which continues to show strong growth and expand brand reach.

In addition to stand-up paddleboards, the shop specializes in:
+ Hydrofoiling & Wing Foiling
+ FoilDrive products
+ Onewheel products
+ Apparel and accessories

The business operates from a 1,600 sq. ft. retail space in an attractive commercial location with ample shared parking. The landlord is cooperative, and the business has enjoyed a long-term, stable tenancy.

Financial performance has been consistently strong, with solid revenues and improving net income. The business is on an upward trajectory, and current-year performance is projected to exceed prior years due to accelerating online sales.

The owner is selling due to health reasons but is willing to remain on for a transition period, ensuring continuity and knowledge transfer.

This is a profitable, turn-key opportunity with:
+ Over 10 years of operating history
+ Established customer base and brand
+ Niche market leadership
+ Strong growth potential through e-commerce

Ideal for an owner-operator or strategic buyer with an interest in water sports, retail, or specialty sporting goods.

Inventory is in addition to the purchase price.
Typical inventory levels are approximately $350,000 at cost.

Contact Carmel Business Sales today for more information.