This is a well-established, house-brand retailer of yoga props and accessories, built around a recognized brand name that has been in the market since 2003. The business sells through four dedicated e-commerce websites and a healthy, Brand Registry-enrolled Amazon Seller account, with additional revenue from wholesale orders to studios, fitness centers, and institutional buyers, as well as phone orders. Over 2024–2026 the business generated a combined $1.14M in revenue and $253K in cash flow, and it is being offered as a complete package — websites, brand, inventory, and accounts — for $500,000, with the seller open to cash or up to 15% seller financing.

What sets this business apart is the depth of its history and the operational discipline behind it. Eighteen years of accumulated search history, customer data, and brand recognition give it a durable presence in a niche that continues to see long-term growth in wellness spending. The core product lines — bolsters, blankets, blocks, and mats — are sold exclusively under the house brand, a deliberate choice made after a prior experiment with third-party brands proved unreliable, and the brand today carries a quality reputation backed by a product warranty. Supplier relationships are similarly long-standing: five suppliers across China and India have worked with the business for years on an informal basis and are expected to continue seamlessly with a new owner, while the minimum order quantities these suppliers require create a natural barrier to entry that protects the business from casual competitors. Fulfillment is entirely in-house from a single North Alabama warehouse, with same-day shipping on qualifying orders, and the business currently runs on remarkably lean staffing — a single 1099 contractor who is willing to stay on, with the owner working under six hours a week. Earlier this year the business also completed a full migration to the modern BigCommerce platform, positioning it well technically for a new operator.

Perhaps the most compelling part of the story is how much room there is to grow. Amazon currently represents less than 5% of total revenue despite the account being in good standing with no suppressed listings, and the business has never pursued additional marketplaces such as Walmart. Digital marketing — paid social, paid search, and SEO — has been managed on a minimal, part-time basis by the current owner, even though the site already attracts 122,000 unique annual visitors largely through organic search. In short, this is a business with real infrastructure, real supplier relationships, and a real brand already in place, that has simply been under-marketed by an owner ready to step back — making it a strong fit for a buyer with e-commerce or digital marketing expertise looking to take an already-profitable niche brand to its next level.