This brand has nine years of Etsy marketplace authority with 440K+ orders, 32K+ reviews with a 4.9 star rating, SEO durability, and comprehensive catalog depth that create competitive moats that competitors can’t replicate. Focus is in the DIY wedding, celebration, and event market space, offering thousands of printable designs. Despite this foundation, the business operates without email marketing, minimal Shopify optimization, and limited social advertising, thus creating multiple proven paths to growth with minimal execution risk.

While Etsy represents approximately 70%–80% of revenue, the business already operates successfully across Shopify and Zazzle (contributing roughly 20% of revenue), with infrastructure in place for immediate multi-channel expansion. The company has strong fundamentals with a 50% net profit margin in the trailing 12 months.

Traffic remains ~85% organic over the years with a customer acquisition cost of just $0.63, demonstrating that existing products perform without active promotion. The business operates on a fully remote, location-independent model requiring just 10–15 hours weekly at maintenance level. The business is currently more of a lifestyle business for the owners, as they have moved to Costa Rica, are living the Pura Vida life, and want to step away to focus on their new growing family.

Expanding the printed product catalog leverages already-integrated infrastructure and represents the highest-impact near-term opportunity, as the business operates with just 100 printed SKUs versus 3K+ digital designs. Current Etsy ads deliver 2.34 ROAS on approximately $2,000 monthly spend, demonstrating room to scale proven channels. Meta and Pinterest advertising can build on organic Pinterest success already driving 3% of traffic from over 620,000 monthly viewers. These opportunities require execution focus rather than capital investment, making growth predictable and low-risk.

The business does not qualify for SBA financing (too small).


Key Benefits:

Impressive Marketplace Authority: The company has achieved over 440,000 lifetime Etsy orders with more than 32,000 reviews averaging 4.9 stars, earning consistent Star Seller status.

Ultra-Low CAC: The business maintains an exceptionally low customer acquisition cost of approximately $0.63, with 85%–90% of traffic coming from organic sources.

Zero Inventory: The business operates with zero inventory costs as digital products are delivered automatically through Templett, while printed items are fulfilled on-demand through Printify only after customer purchase.

Pinterest Verified Status: The brand maintains Pinterest Verified Merchant status with over 620,000 monthly viewers and 1,300+ product pins, organically driving approximately 3% of total shop visits.

Recession-Resistant Niche: The DIY wedding and event market remains stable as couples balance style with budget constraints, with baby shower templates performing consistently year-round since they aren't seasonally dependent.

Transferable Design System: New collections are created by modifying proven best-seller templates rather than designing from scratch, with the current contracted designer already producing releases with minimal oversight.

Media-Featured Brand: The brand has been featured in Cosmopolitan magazine's "27 Winter Wedding Color Schemes for 2024" and multiple wedding photography editorials, providing third-party validation and brand legitimacy that competitors lack.