Rare opportunity to acquire a highly recognizable Crumbl Cookies franchise in Southern California with strong cash flow, semi-absentee operations, and built-in expansion potential through included El Centro territorial rights.

Established in December 2022, the business quickly became a local staple known for premium cookies, family-friendly branding, and Crumbl’s famous weekly rotating menu that drives repeat traffic and customer excitement. Backed by Crumbl’s massive national social media presence and proprietary ordering platform, the store enjoys strong in-store and online sales through the Crumbl app, DoorDash, Uber Eats, and curbside pickup.

The included El Centro territory gives a buyer the rare opportunity to expand into an underserved market with no current Crumbl presence, creating an additional future revenue stream without needing to secure new franchise rights.

Key Financial Highlights

- Gross Revenue: $1.38M+

- Seller’s Discretionary Earnings (SDE): $420K+

- Debt-free balance sheet as of year-end 2025

- Strong 30.4% SDE margin achieved in 2024

- Fully equipped bakery with approximately $85K–$100K in equipment included

Operational Overview

The business operates with a highly efficient team and experienced management already in place, allowing ownership to maintain a semi-absentee role requiring only approximately five hours per week. Daily baking, customer service, scheduling, and order fulfillment are all handled by trained staff and management, making this an ideal opportunity for both owner-operators and passive investors.

One of the company’s strongest competitive advantages is Crumbl’s viral weekly flavor rotation, which creates urgency and repeat customer engagement throughout the year. Combined with the brand’s dominant online presence and family-oriented appeal, the business has built a loyal following and strong reputation within the community, including a 4.8-star Google rating.

Reason for Sale

The owner is selling as part of a broader transition into other business opportunities. The business itself remains healthy, stable, and positioned for continued growth under new ownership.

Growth Opportunities

- Develop the included El Centro territory into a second operating location

- Expand local store marketing and community partnerships

- Increase catering and event sales initiatives

- Add additional beverage offerings such as dirty sodas

- Continue optimizing labor and owner-operator efficiencies

The El Centro territory represents a major upside opportunity for a buyer looking to scale the brand further. Ownership believes the market has the potential to support another high-performing location capable of generating substantial additional revenue and profit on top of the existing store’s performance.

Ideal Buyer Profile

This opportunity is ideal for an entrepreneur, franchise operator, or investor seeking a modern, highly recognizable dessert concept with strong historical financials, semi-absentee operations, and immediate expansion potential. The difficult work of establishing the brand, team, and customer base has already been completed, allowing a new owner to focus on growth and profitability.

For more information on this exciting opportunity, including detailed financials and operational details, please submit a business inquiry.