Fast Growing Wholesale Distributer of Outdoor and Garden Products
Business Description
The company is a dynamic consumer products brand specializing in innovative, eco-friendly gardening tools. Founded by a seasoned entrepreneur with a background in launching successful consumer goods, the company has quickly established itself as a retail-ready, margin-rich business. Its patented designs address common pain points for gardeners by improving ease-of-use, reducing mess, and speeding up the planting process.
In 2023 and 2024, the company saw consistent traction with major national retailers, including Home Depot and Do It Best, with Lowe’s recently added to its growing roster. Product placement tests and strong customer feedback demonstrate high sell-through rates, particularly when displayed in optimal locations such as garden centers. With minimal overhead (the founder works less than two hours weekly) and U.S.-based manufacturing that ensures dependable fulfillment, the company is a uniquely positioned company with potential for rapid scaling.
Top Things to Know About This Business
Business Model: Innovative consumer products company focused on garden tools and accessories, sold primarily through large national retailers.
Turnkey Operations: Ultra-low operational complexity—founder currently works less than 2 hours per week, with simple, scalable logistics in place.
Home-Based, Low Overhead: No office space, no employees. Operations rely on U.S.-based contract manufacturing and third-party fulfillment.
Retail-Ready Products: Products are patented or patent-pending, shelf-ready, and have proven strong sell-through with national retailers like Home Depot and Lowe’s.
Established Retail Relationships: Currently stocked in Home Depot (695 stores by 2025), Do It Best Hardware, and Lowe’s (online); vendor setup already in place.
Strong, Improvable Margins: Reported margins can temporarily fluctuate due to bulk inventory purchases under cash-basis accounting; normalized sell-through economics support ~40%+ margins today with a clear path to 50–60% through pricing optimization, packaging alternatives, and buyer-level scale benefits.
Merchandising Drives Step-Change Volume: In-store testing demonstrated ~400% weekly unit lift when moved from indoor tools to outdoor garden/impulse placement near pots/soil, providing a repeatable playbook for a scaled buyer.
Pricing Power is Underutilized: Retail is currently in the ~$4.98–$5.98 range with wholesale ~$3.09–$3.30; market feedback supports room to increase retail (and subsequently wholesale) without harming sell-through.
Zero Debt: Business carries no debt and has healthy working capital with a current inventory level of $30,000.
High Growth Potential: Untapped access to major retailers (e.g., Walmart, Dollar General, Target), international distributors (e.g., Westland UK), and direct-to-consumer channels.
Market Validation: Consistent 5-star reviews across major platforms (Amazon, HomeDepot.com); proven sales lift when placed in optimal store locations.
Unique Brand Positioning: The product addresses common gardening pain points with intuitive designs and eco-conscious materials, giving it a strong brand moat.
Scalable Manufacturing: 100% U.S.-based production with fast turnaround and reduced supply chain risk.
Backlog Potential: In 2024, the company turned down a $175,000 order due to bandwidth—demonstrating pent-up demand.
Assets Included: ~$90,000 in fair market value operating assets, including molds and inventory; all included in sale.
Seasonal but Predictable: Most revenue occurs in Q1 through Q3, providing a reliable pattern for inventory planning and cash flow forecasting.
Marketing White Space: 90%+ of sales come from existing relationships; company has no digital ad spend, SEO strategy, or influencer campaigns—creating major upside.
Transition-Friendly: All core operations can be easily delegated or outsourced. No reliance on employees; business can be scaled or managed passively.
In 2023 and 2024, the company saw consistent traction with major national retailers, including Home Depot and Do It Best, with Lowe’s recently added to its growing roster. Product placement tests and strong customer feedback demonstrate high sell-through rates, particularly when displayed in optimal locations such as garden centers. With minimal overhead (the founder works less than two hours weekly) and U.S.-based manufacturing that ensures dependable fulfillment, the company is a uniquely positioned company with potential for rapid scaling.
Top Things to Know About This Business
Business Model: Innovative consumer products company focused on garden tools and accessories, sold primarily through large national retailers.
Turnkey Operations: Ultra-low operational complexity—founder currently works less than 2 hours per week, with simple, scalable logistics in place.
Home-Based, Low Overhead: No office space, no employees. Operations rely on U.S.-based contract manufacturing and third-party fulfillment.
Retail-Ready Products: Products are patented or patent-pending, shelf-ready, and have proven strong sell-through with national retailers like Home Depot and Lowe’s.
Established Retail Relationships: Currently stocked in Home Depot (695 stores by 2025), Do It Best Hardware, and Lowe’s (online); vendor setup already in place.
Strong, Improvable Margins: Reported margins can temporarily fluctuate due to bulk inventory purchases under cash-basis accounting; normalized sell-through economics support ~40%+ margins today with a clear path to 50–60% through pricing optimization, packaging alternatives, and buyer-level scale benefits.
Merchandising Drives Step-Change Volume: In-store testing demonstrated ~400% weekly unit lift when moved from indoor tools to outdoor garden/impulse placement near pots/soil, providing a repeatable playbook for a scaled buyer.
Pricing Power is Underutilized: Retail is currently in the ~$4.98–$5.98 range with wholesale ~$3.09–$3.30; market feedback supports room to increase retail (and subsequently wholesale) without harming sell-through.
Zero Debt: Business carries no debt and has healthy working capital with a current inventory level of $30,000.
High Growth Potential: Untapped access to major retailers (e.g., Walmart, Dollar General, Target), international distributors (e.g., Westland UK), and direct-to-consumer channels.
Market Validation: Consistent 5-star reviews across major platforms (Amazon, HomeDepot.com); proven sales lift when placed in optimal store locations.
Unique Brand Positioning: The product addresses common gardening pain points with intuitive designs and eco-conscious materials, giving it a strong brand moat.
Scalable Manufacturing: 100% U.S.-based production with fast turnaround and reduced supply chain risk.
Backlog Potential: In 2024, the company turned down a $175,000 order due to bandwidth—demonstrating pent-up demand.
Assets Included: ~$90,000 in fair market value operating assets, including molds and inventory; all included in sale.
Seasonal but Predictable: Most revenue occurs in Q1 through Q3, providing a reliable pattern for inventory planning and cash flow forecasting.
Marketing White Space: 90%+ of sales come from existing relationships; company has no digital ad spend, SEO strategy, or influencer campaigns—creating major upside.
Transition-Friendly: All core operations can be easily delegated or outsourced. No reliance on employees; business can be scaled or managed passively.
About the Business
- Employees
- 1
- Currently Home Based
- Yes
- Facilities & Assets
- 90,000 in fair market value operating assets, including molds and inventory; all included in sale.
- Market Outlook / Competition
- There is both an outside and inside sales force. The owner currently manages both functions and is the sole salesperson. Sales efforts are focused on securing and maintaining relationships with large national retailers. The company does not limit sales geographically and has secured vendor setups with major national accounts including Home Depot, Do It Best Hardware, and Lowe’s. There is currently no formal digital marketing strategy or advertising spend, leaving significant opportunity for future growth through online and direct-to-consumer channels.
- Opportunities for Growth
- Penetration into Walmart, Target, and international markets (UK/EU)
Expansion into bundled SKUs to meet retailer price points (e.g., $19.99 shovel combo for QVC)
Development of SEO, Amazon Ads, and influencer partnerships
Shift product display locations to high-traffic zones (e.g., garden centers)
License IP or co-brand with legacy gardening brands
About the Sale
- Seller Motivation
- The founder is unable to commit the time needed to scale and is seeking a buyer
- Transition Support
- Owner will provide 30 days of free training and is open to extended involvement post-close.
Listing Info
- ID
- 2395350
- Listing Views
- 447
Listing ID: 2395350 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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