Fitness Marketing Agency - 1.2M Revenue, 250k SDE, Semi-Absentee Owner
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This is a done-for-you marketing and sales acceleration agency built specifically for gym and boutique fitness studio owners. The company runs paid social ad campaigns using a proprietary methodology, then hands qualified leads to an in-house team of human appointment setters, supported by AI tooling, who book them directly onto the gym owner's calendar.
This lead-to-booked-appointment, full-funnel model is a differentiator most competing marketing agencies do not offer in-house.
Clients span national franchise brands in the boutique fitness space, covering large group training, small group training, and 1-on-1 coaching formats, alongside independent gym owners. The business has been operating for 6+ years and the owner is semi-absentee.
The business is on pace for approximately $1.2M in run-rate revenue for the current year, with Seller's Discretionary Earnings on track for $220,000 in 2026.
The operation is fully remote and location-independent, requiring no physical facility to run.
The seller is including 30 days of transition training and open to staying on as a consultant for an agreed rate
This lead-to-booked-appointment, full-funnel model is a differentiator most competing marketing agencies do not offer in-house.
Clients span national franchise brands in the boutique fitness space, covering large group training, small group training, and 1-on-1 coaching formats, alongside independent gym owners. The business has been operating for 6+ years and the owner is semi-absentee.
The business is on pace for approximately $1.2M in run-rate revenue for the current year, with Seller's Discretionary Earnings on track for $220,000 in 2026.
The operation is fully remote and location-independent, requiring no physical facility to run.
The seller is including 30 days of transition training and open to staying on as a consultant for an agreed rate
About the Business
- Years in Operation
- 6
- Employees
- 23 Full-time
- Facilities & Assets
- Documented systems and IP transfer with the sale: a proprietary paid-social ad methodology, an internal training curriculum with sales scripts and onboarding checklists, a white-labeled CRM and automation platform offered as a recurring SaaS add-on, an established client roster across national franchise and independent gym brands, and an extensive video testimonial and case-study library. The business is fully remote and requires no physical facility, equipment, or inventory to operate.
- Market Outlook / Competition
- The U.S. gym and fitness club industry serves more than 72 million members nationwide, and boutique and franchise studio owners consistently cite marketing and lead generation as their top pain point.
Most competing agencies offer ad management only and leave appointment-setting and sales to the gym owner — this company's full-funnel, lead-to-booked-appointment model is difficult for generalist agencies to replicate without building and training a dedicated setter team.
Additional moats include a 6-year track record with vertical-specific creative and offer data, a documented and repeatable onboarding process, and long-standing relationships with recognizable franchise brands in the space. - Opportunities for Growth
- Core service pricing sits below market and can likely absorb a 10–20% increase with no change in close rate.
The white-labeled CRM/SaaS product can be repositioned as a lower-priced entry offer for gym owners not yet ready for full service.
A paid business-coaching add-on, led by an experienced gym operator, is a natural upsell to the existing client base.
The model also extends cleanly into adjacent verticals — martial arts studios, dance studios, and med spas — without requiring a new delivery build.
About the Sale
- Seller Motivation
- Focusing On Other Ventures
- Transition Support
- Owner will provide 30 days of full-time training and is willing to stay on as a consultant beyond that with an agreed upon monthly retainer
Listing Info
- ID
- 2545059
- Listing Views
- 7
Listing ID: 2545059 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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