Flexible Lifestyle Ad Business: 20+ Years Established

Asking Price$245,000

Cash Flow

EBITDANot Disclosed

Gross Revenue$164,000

InventoryNot Disclosed

FF&ENot Disclosed

Real EstateNot Disclosed

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Flexible Lifestyle Ad Business: 20+ Years Established


Asking Price$245,000

Cash Flow

EBITDANot Disclosed

Gross Revenue$164,000

InventoryNot Disclosed

FF&ENot Disclosed

Real EstateNot Disclosed

Business Description
Flexible Lifestyle Ad Business: 20+ Years Established
Proven Model | Lifestyle Flexibility | Community Focus

Seize a turnkey opportunity to own a longstanding direct mail advertising business in a growing South Carolina metro area, with over two decades of proven success since 1998. This model specializes in premium coupon magazines that deliver targeted local deals to affluent households, driving revenue via ad sales to small businesses across sectors like dining, health, and home services. The location benefits from strong population growth (7.4% since 2020, outpacing state averages) within the Charlotte MSA and DMA (ranked 22nd in the US), fueled by retail and services expansion, making it an ideal thriving suburb for business appeal.

Enjoy the benefits of a streamlined, owner-operated setup with outsourced design and printing, allowing a flexible schedule of under 20 hours weekly amid seasonal demands. With robust community connections, 75% advertiser retention, full ad occupancy, and relationship-based renewals (no contracts required), it offers a stable, resilient platform that's easy to manage from home.

The acquisition encompasses key assets like trademark, client database, website, social media, and territories (four active, expandable to eight for circulation growth from 60,000 to over 120,000 households). Perfect for entrepreneurs valuing work-life balance, this venture provides steady income and expansion potential in a dynamic local market, backed by a 20-year history of success in the industry.
About the Business
Employees
1 Full-time
1 Full-time (Owner-Operator) - Flexible, lifestyle business model.
Currently Relocatable
Yes
Currently Home Based
Yes
Facilities & Assets
Home-based and fully relocatable with minimal setup.
Market Outlook / Competition
In a fragmented market with transient coupon mailers and digital platforms, this business excels through:
Superior print quality and ROI (up to 161% vs. digital's 112%), appealing to small businesses seeking tangible results.
High engagement (90% open rates vs. email's 20-30%) without opt-ins, fostering trust and recall in integrated strategies.
Local edge in SC: Demand for personalized, eco-friendly mailers in affluent zones outpaces generic competitors.
Opportunities for Growth
Leverage untapped potential for revenue growth:
Territory scaling: Add additional zones to double reach to 120,000+ households.
Digital: Integrate QR codes, apps, and AI targeting to create multi-channel offerings.
Spending Surge: Direct mail surges 4.8% YOY through 2026.
Small Biz Friendly: Delivers 29-35% ROI (surpassing many digital options), 5-9x higher responses; sustainability and trigger-mail in omnichannel setups yield 63% performance gains.
SC-specific: Capitalize on the area's 5% annual population growth for hyper-local.
About the Sale
Seller Motivation
Retirement - Spend more time with family (grandkids)
Transition Support
Four weeks of comprehensive training and transition (two weeks full-time followed by two weeks part-time) is included to ensure a smooth handover, covering ad sales, operations, vendor relationships, and growth strategies.
Listing Info
ID
2460633
Listing Views
7

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Business Listed by: Chris Perez Sunbelt Business Brokers of Charleston

Listing ID: 2460633 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.


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