The Company is a full-service flooring retailer and bathroom remodeling business focusing on providing turnkey services for their clients, They offer the sales and installation of a complete line of flooring options, including wood flooring, luxury vinyl plank/tile, laminate, and porcelain tile as well as providing hardwood refinishing services. Their bath remodeling services include expert installation as well as a one-stop source for all fixtures and materials to complete the bath remodels.

As a home-based business with no need for a showroom or warehouse, their low overhead structure enables maximum profitability and helps maintain excellent margins in a highly competitive industry. They focus on providing customers with the best quality and service, using experienced craftsmen to deliver expert installations for both flooring and bath remodeling projects for a stunning look that lasts. The company currently has one employee (owner/operator) and utilizes several experienced 1099 sub-contractors that handle the installations. Having launched as a new business in April 2021, the company has demonstrated tremendous growth with over 400 installations to date and exceptional customer satisfaction as evidenced by their 150+ Five Star Google Reviews.

This business includes two franchise territories encompassing ~35 zip codes within the metro Atlanta area and has grown significantly since the initial launch in 2021. They have acquired experienced installation crews that are vetted and provide high quality services that have helped the business achieve the excellent reputation they have. Additionally, the low overhead business model and the support provided by the Franchisor have helped the business achieve and maintain a ~20+% SDE in a highly competitive industry.

Growth opportunities include:
- Expand flooring options (e.g. carpet) as well as broaden the current offerings for other flooring types (e.g. more styles, added suppliers, etc.) with an increased focus on selling product with their installations.
- Add commissioned sales personnel to expand sales and networking capacity that can grow revenues without adding fixed overhead.
- Aggressive marketing to increase brand/business awareness and promote their excellent reputation.
- Leverage Franchisor’s new program for providing turnkey bathroom remodeling services to accelerate their participation in this fast growing segment within the home improvement industry.