Fully online baked goods business with lots of potential
Business Description
Established online baked goods business operating since 2022 with strong brand recognition and proven scalability potential. This fully digital operation generates $184,245 in annual revenue with $25,000 in seller's discretionary earnings, offering an attractive entry point into the growing e-commerce food market.
BUSINESS MODEL
The business operates on a white-label model, eliminating the need for brick-and-mortar facilities or in-house production. This low-overhead structure allows for flexible, part-time operation while maintaining professional product quality and brand standards. The owner has the option to expand into private-label products as the business grows.
PROVEN PERFORMANCE
Historical data demonstrates significant growth potential, with the business previously generating approximately $32,000 in annual profit. A standout performance month achieved over $102,000 in gross sales, highlighting the scalability of the operation. Recent profit decline to $15,000 reflects reduced owner involvement due to time constraints rather than market demand issues.
CUSTOMER BASE & MARKET POSITION
The business has cultivated a loyal, returning customer base and established brand presence in the competitive online specialty baked goods market. Operating in a sector experiencing continued growth as consumers increasingly purchase food products online, the business benefits from strong market tailwinds.
GROWTH OPPORTUNITIES
- Marketing initiatives to reactivate dormant customers
- Product line expansion and diversification
- Subscription service implementation
- Operational efficiency improvements
- Geographic market expansion
- Transition to private-label products
OPERATIONAL ADVANTAGES
- Fully remote operation capability
- Relocatable business model
- Low overhead structure
- Flexible scheduling allows part-time management
- No inventory management complexities
- Established supplier relationships
FINANCIALS
Asking Price: $100,000
Annual Revenue: $184,245
Cash Flow (SDE): $25,000
Inventory: $5,000 (included)
This turnkey operation represents an excellent opportunity for an entrepreneur seeking to enter the thriving online food market with an established brand, proven customer base, and significant scaling potential. The business is ideally suited for someone who can dedicate focused time to capitalize on the existing foundation and growth opportunities.
Reason for Sale: Owners lack time to pursue growth potential despite strong market position and scalability prospects.
BUSINESS MODEL
The business operates on a white-label model, eliminating the need for brick-and-mortar facilities or in-house production. This low-overhead structure allows for flexible, part-time operation while maintaining professional product quality and brand standards. The owner has the option to expand into private-label products as the business grows.
PROVEN PERFORMANCE
Historical data demonstrates significant growth potential, with the business previously generating approximately $32,000 in annual profit. A standout performance month achieved over $102,000 in gross sales, highlighting the scalability of the operation. Recent profit decline to $15,000 reflects reduced owner involvement due to time constraints rather than market demand issues.
CUSTOMER BASE & MARKET POSITION
The business has cultivated a loyal, returning customer base and established brand presence in the competitive online specialty baked goods market. Operating in a sector experiencing continued growth as consumers increasingly purchase food products online, the business benefits from strong market tailwinds.
GROWTH OPPORTUNITIES
- Marketing initiatives to reactivate dormant customers
- Product line expansion and diversification
- Subscription service implementation
- Operational efficiency improvements
- Geographic market expansion
- Transition to private-label products
OPERATIONAL ADVANTAGES
- Fully remote operation capability
- Relocatable business model
- Low overhead structure
- Flexible scheduling allows part-time management
- No inventory management complexities
- Established supplier relationships
FINANCIALS
Asking Price: $100,000
Annual Revenue: $184,245
Cash Flow (SDE): $25,000
Inventory: $5,000 (included)
This turnkey operation represents an excellent opportunity for an entrepreneur seeking to enter the thriving online food market with an established brand, proven customer base, and significant scaling potential. The business is ideally suited for someone who can dedicate focused time to capitalize on the existing foundation and growth opportunities.
Reason for Sale: Owners lack time to pursue growth potential despite strong market position and scalability prospects.
About the Business
- Years in Operation
- 4
- Currently Relocatable
- Yes
- Facilities & Assets
- The business operates online with minimal overhead and no physical storefront. Included in the sale are the complete customer database, all branded packaging assets (including custom stamps and box cut plates), and current inventory of finished products and packaging materials at time of sale. All assets are in good condition, and the business is turnkey and ready for immediate transition.
- Website
- https://2guysthatsellcake.com/
- Market Outlook / Competition
- The business operates in the online specialty baked goods market, which continues to experience growth as consumers increasingly purchase food products online. Products are currently white-labeled, allowing operation without in-house baking or production facilities. Competition includes other online bakeries and e-commerce food brands; however, the business benefits from an established customer base, brand presence, and low-overhead online model with significant opportunity for expansion and scalability.
- Opportunities for Growth
- The business has demonstrated strong historical performance and significant upside potential. Two years ago, it generated approx. $32,000 in profit. Profit declined to approximately $15,000 in the most recent year due to owners scaling back operations because of limited time, not reduced demand. Prior years included a peak month with gross sales exceeding $102,000, demonstrating scalability. The online, white-label model allows part-time operation with growth through marketing, customer reactivation, product expansion, subscriptions, and efficiencies.
About the Sale
- Seller Motivation
- While there is potential to exponentially grow, owners do not have time.
Listing Info
- ID
- 2450660
- Listing Views
- 6
Listing ID: 2450660 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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