Fully Online Women's Boutique/$175K Rev/7K+ Customers/62K IG Followers
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Super Profitably/Great Side Hustle Opportunity/Home-Based Biz
Established in 2022, Grit & Charm Boutique was created to make style effortless for busy women who want to look polished without spending hours browsing stores or scrolling endlessly. The business is 100% e-commerce and thoughtfully built around a beautifully branded online experience. From the moment customers land on the site, they’re met with cohesive merchandising, consistent voice and visuals, and an easy-to-navigate shopping flow that feels elevated, trustworthy, and seamless—supporting strong repeat purchasing and customer loyalty.
Operations are streamlined and digitally driven, supported by a large, loyal social following that consistently fuels traffic, engagement, and conversions. With an established online presence and turnkey infrastructure already in place, this opportunity presents an attractive acquisition for a buyer seeking a proven e-commerce boutique platform with meaningful upside. Growth opportunities include expanding product collections/category assortment, paid and organic marketing efforts, and deepening retention strategies to increase average order value and lifetime customer value.
Operations are streamlined and digitally driven, supported by a large, loyal social following that consistently fuels traffic, engagement, and conversions. With an established online presence and turnkey infrastructure already in place, this opportunity presents an attractive acquisition for a buyer seeking a proven e-commerce boutique platform with meaningful upside. Growth opportunities include expanding product collections/category assortment, paid and organic marketing efforts, and deepening retention strategies to increase average order value and lifetime customer value.
About the Business
- Years in Operation
- 4
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Facilities & Assets
- Inventory ($4,500 Wholesale)
Website (7,200 Customers)
FB Business Page (5,400 Followers)
FB VIP Page (19,000 members)
Instagram Page (65,000 Followers)
Email List (7,200 Subscribers)
Text List (7,200 Subscribers)
Name and Logo
Website Domain
Vendor List
Training Offered - Website
- https://www.gritandcharmboutique.com/
- Market Outlook / Competition
- Grit & Charm operates in the growing online women’s boutique market, competing with both small independent boutiques and larger fast-fashion brands. Its competitive edge lies in strong brand identity, a highly engaged social audience, and direct-to-consumer sales without marketplace dependency. Unlike mass retailers, the business emphasizes curated styles, community-driven marketing, and repeat customers. Low overhead and a streamlined e-commerce model allow it to compete effectively while remaining agile in changing trends.
- Opportunities for Growth
- Grit & Charm has strong growth potential through expanded marketing and audience monetization. Opportunities include launching private-label or exclusive products, increasing email and SMS campaigns, and leveraging influencer partnerships. Additional upside exists through optimizing paid ads, increasing average order value, and improving retention. TikTok offers a meaningful expansion channel through organic content, live selling, and creator collaborations, all within a scalable, low-overhead e-commerce model.
About the Sale
- Transition Support
- Training offered and negotiable in an offer.
- Financing Options
- Terms are negotiable in an offer
Listing Info
- ID
- 2457728
- Listing Views
Listing ID: 2457728 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
Businesses for SaleIllinois Businesses for SaleIllinois Clothing & Fashion Businesses for SaleIllinois Clothing & Footwear Retailing Businesses for Sale
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