Executive Summary
The business, founded in April 2022 and headquartered in Paris, France, is an innovative AI-powered SaaS platform designed to enhance users’ online dating success through photo analysis and profile optimization. Operating in the rapidly expanding intersection of AI technology and personal branding, the business has achieved $1,472,709 in trailing twelve-month (TTM) sales and $98,715 in TTM net profit. The business boasts over 500,000 users, including 50,000 paying customers, and maintains an annual recurring revenue (ARR) of $900,000.
Valued at $2,050,000 (2.28x ARR), the company is a leader in its niche and offers substantial growth potential through planned mobile app launches and continued marketing optimization.

Company Overview
Industry: AI Photo Analysis, Online Dating Optimization
Business Model: B2C SaaS (Subscriptions & One-Time Fee Packages)
Valuation: $2,050,000 USD
Ownership Being Sold: 100%
Key Highlights:
Founded: April 29, 2022
Location: Paris, France
Sales (TTM): $1,472,709
Net Profit (TTM SDE): $98,715
ARR: $900,000
MRR: $75,000
Total Users: 500,000+
Paying Customers: 50,000+ (21,562 TTM)
Traffic (TTM): 13M+ visitors | 40M+ pageviews
The business was born from the founders’ personal experience in digital branding and the rising demand for better online dating tools. By leveraging a robust content strategy and proprietary AI technology, the company rapidly established itself as a premier solution for dating profile optimization.

Market Opportunity
This business operates in the $3 billion global online dating market, projected to grow at a CAGR of 5.5% through 2030.
Growth Drivers:
Consumer Demand: Increased reliance on dating apps and the need for competitive profiles.
AI Adoption: Public acceptance of AI-assisted tools for photos, bios, and personal branding.
Complementary Niche: Integration potential with dating platforms.
Expansion Opportunities:
Mobile Launch: New AI-powered apps launching soon.
International Market Penetration: Leveraging existing traffic in multiple countries.
Strategic Partnerships: Collaborating with dating app providers or affiliate networks.

Customer Base & Traffic Analysis
Demographics:
Core Customer Profile: Males aged 25-40, primarily based in the U.S. and Western countries.
Secondary Segments: Recently divorced individuals and young professionals.
Customer Metrics:
Lifetime Users: 500,000+
Paying Customers: 50,000+ (21,562 in TTM).
ARPU: $23 for paying users; $50 for subscribers.
LTV: $120, with a 20% monthly churn rate.
Traffic Insights:
TTM Traffic:
Sessions: 16M
Users: 13M
Pageviews: 41M
Top Sources:
Organic Search: 90% of total traffic.
Paid Ads: 1.5M impressions monthly.

Revenue Model
This business monetizes through a hybrid of subscription-based SaaS and one-time service fees:
Subscription Plans: Monthly ($23 ARPU) with upgrades to annual plans.
One-Time Purchases: Add-ons for profile reviews and custom services.
Cost Structure:
~70% of total expenses are acquisition costs (Meta + Google Ads).
High operating leverage due to automated AI-driven operations
Churn & Retention:
Monthly churn rate: 20%.
Repeat Users: High reactivation rates post-relationship breakups.

Operations & Technology
Core Technology:
Frontend: Proprietary frontend framework.
Backend: Proprietary codebase on robust hosting platforms.
AI Systems: Annotated datasets and photo analysis models built over years.
Automation:
90% of operations automated, minimizing manual oversight.
AI-enabled systems handle customer queries, disputes, and feedback.
Key Tools & Services:
Payments: Secure online payment systems.
Customer Support: Integrated live chat support.
Analytics: Custom-built tracking tools.

Team & Organizational Structure
Employees:
1 Full-Time Employee: Marketing/operations.
2 Interns: Social media & operational support.
Freelancers:
10 Part-Time Social Media Posters.
3 Data Reviewers.
2 Customer Support Agents.