Important Note

The store is currently active but has not generated significant sales since July 1st. This slowdown occurred after the connected TikTok account (previously the primary traffic source) was compromised and disconnected. All ads were turned off, resulting in reduced revenue.

With a new ad account, the store can be reactivated using the same previous ad structures that historically drove sales. — Launching a new TikTok or Meta (Facebook/Instagram) Ads account and restarting campaigns would be advised.

Seller will provide guidance during transition with relaunching ad campaigns and provide guidance on proven creatives and targeting strategies.
This circumstance is reflected in the current asking price of $50,000

Business Details
This is a Shopify-based e-commerce brand in the Health & Beauty niche, specializing in hair growth products. Launched in 2023, the store is fully built, automated, and comes with all the systems in place to relaunch and scale. Since 2023, it has generated approximately $1M in total sales revenue (per Shopify reports available for review).
The business has operated usingTikTok Ads as its primary marketing channel, which leaves room for expansion into additional platforms, such as Meta.

Key Assets & Operations:

• Catalog of Beauty Products
• Fully automated storefront and order-delivery system
• One customer service representative assisting with daily operations
• 100% on demand fulfillment. Pay as you go, no need to pre-purchase inventory

Growth Potential:
Operating in a broad and high demand beauty market with room for continued expansion, potential growth strategies include:

• Adding additional products to existing catalog
• Increasing advertising spend on proven channels
• Expanding into new advertising platforms
• Leveraging automated systems for scale