Growing, Profitable Wall Paneling and Flooring Solutions, e-Com ONLY
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This Shopify-based business started in 2023
EXECUTIVE SUMMARY
This profitable e-commerce business specializes in wall paneling and flooring solutions, operating exclusively through Shopify since 2023. Located in Jefferson County, CO, the home-based operation generates $393,820 in annual revenue with $93,078 in cash flow, demonstrating strong profitability in 2025. .
BUSINESS OVERVIEW
The company focuses on interior and exterior space improvement through innovative wall paneling and flooring products designed for easy DIY installation. Key differentiators include being first to market with 10-foot panels (eliminating unsightly seams from standard 8-foot options) and offering patented SPC flooring made from recycled bottles as an eco-friendly solution.
Product portfolio includes:
- Acoustic paneling for noise reduction
- Paintable products for design versatility
- Flexible natural wood panels for curved applications
- Patented green flooring solutions
OPERATIONS
The business operates with established infrastructure including manufacturers, part-time contractor, advertising agency, and third-party logistics provider. All marketing is digital-based, offering new owners flexibility to manage in-house (saving $2,500-$3,500 monthly) or continue with existing agency.
Inventory valued at $100,000 supports ongoing operations. The relocatable, home-based structure provides operational flexibility.
GROWTH POTENTIAL
Significant expansion opportunities exist:
- Sample program optimization: Currently converting only 4% of sample buyers to full purchases due to limited follow-up
- Formalized trade program for designers and builders
- Product line expansion
- Google Ads investment
- Enhanced customer outreach systems
FINANCIAL HIGHLIGHTS
- Annual Revenue: $393,820
- Cash Flow/EBITDA: $93,078
- Strong profit margins in growing market
- Established in 2023 with immediate profitability
SUPPORT & TRAINING
Owner provides up to 80 hours of comprehensive training and support. The seller, preparing for retirement while managing multiple businesses, offers this opportunity for an owner-operator to maximize growth potential.
This turnkey operation combines established profitability with substantial growth opportunities in the expanding home improvement market.
This profitable e-commerce business specializes in wall paneling and flooring solutions, operating exclusively through Shopify since 2023. Located in Jefferson County, CO, the home-based operation generates $393,820 in annual revenue with $93,078 in cash flow, demonstrating strong profitability in 2025. .
BUSINESS OVERVIEW
The company focuses on interior and exterior space improvement through innovative wall paneling and flooring products designed for easy DIY installation. Key differentiators include being first to market with 10-foot panels (eliminating unsightly seams from standard 8-foot options) and offering patented SPC flooring made from recycled bottles as an eco-friendly solution.
Product portfolio includes:
- Acoustic paneling for noise reduction
- Paintable products for design versatility
- Flexible natural wood panels for curved applications
- Patented green flooring solutions
OPERATIONS
The business operates with established infrastructure including manufacturers, part-time contractor, advertising agency, and third-party logistics provider. All marketing is digital-based, offering new owners flexibility to manage in-house (saving $2,500-$3,500 monthly) or continue with existing agency.
Inventory valued at $100,000 supports ongoing operations. The relocatable, home-based structure provides operational flexibility.
GROWTH POTENTIAL
Significant expansion opportunities exist:
- Sample program optimization: Currently converting only 4% of sample buyers to full purchases due to limited follow-up
- Formalized trade program for designers and builders
- Product line expansion
- Google Ads investment
- Enhanced customer outreach systems
FINANCIAL HIGHLIGHTS
- Annual Revenue: $393,820
- Cash Flow/EBITDA: $93,078
- Strong profit margins in growing market
- Established in 2023 with immediate profitability
SUPPORT & TRAINING
Owner provides up to 80 hours of comprehensive training and support. The seller, preparing for retirement while managing multiple businesses, offers this opportunity for an owner-operator to maximize growth potential.
This turnkey operation combines established profitability with substantial growth opportunities in the expanding home improvement market.
About the Business
- Years in Operation
- 3
- Employees
- 1 Contractor
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Facilities & Assets
- The asking price excludes inventory which is valued around $100,000. Buyer will be required to purchase all existing inventory. There are no other facilities or assets required to operate this business and, as such, no other facilities or assets are included in the sale.
- Market Outlook / Competition
- Wood wall paneling is a very popular interior wall treatment that adds tremendous character to a boring wall, offering a more contemporary feel to any space. We offer a range of products including acoustic paneling for noise reduction, paintable products for increased versatility, and flexible, natural wood products for curved walls. We were the first to offer 10' long panels since the market only offered 8' panels resulting in seams that customers dislike. We have introduced a new flooring solution that will gain momentum as we expand marketing
- Opportunities for Growth
- Growth in this business is exciting. A few obvious and immediate opportunities:
- Extend the amount of outreach to people buying sample products - the BEST lead source. Samples are exceptionally popular and volumes are huge and growing. Unfortunately, we only convert 4% of those buyers to full product purchasers due to lack of outreach (e.g., SMS drip campaigns, regular phone follow-up, emails, etc.)
- Formalize 'trades program' to offer richer incentives for designers and builders.
- Expand offerings to match competitors
- Invest in Google ads
About the Sale
- Seller Motivation
- I own multiple businesses and I'm starting to sell them in prep for retirement.
- Transition Support
- Owner will support & train the new buyer up to 80 hours or as needed. This is a relatively easy business to operate - manufacturers, contractor (part-time), ad agency, and 3PL are in place. All marketing is digital and can be taken on by the new owner to save $2500-$3500 per month or continued with the existing digital advertising agency.
- Financing Options
- None
Listing Info
- ID
- 2472037
- Listing Views
Listing ID: 2472037 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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