Gynecology + Cosmetic Surgery Medical Practice | 40 yrs in Atlanta

Asking Price$400,000

Cash Flow

EBITDANot Disclosed

Gross Revenue$309,000

InventoryNot Disclosed

FF&E$50,610
Included in asking price
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Gynecology + Cosmetic Surgery Medical Practice | 40 yrs in Atlanta


Asking Price$400,000

Cash Flow

EBITDANot Disclosed

Gross Revenue$309,000

InventoryNot Disclosed

FF&E$50,610
Included in asking price
Business Description
95% Patient Retention | 25,000 Active Patients | Bilingual Practice
Imagine walking into a thriving medical practice where you're immediately welcomed by a team that's been together for decades. That's exactly what you'll find with this established Gynecology and Cosmetic Surgery practice in Norcross, Georgia.

Since 1988, this solo-physician practice has built something truly special in one of Metro Atlanta's most diverse and fastest-growing healthcare markets. What makes this opportunity so unique? The bilingual Spanish-English capability that serves a chronically underserved community with incredible loyalty - we're talking about a 95% patient retention rate and over 25,000 active patients who trust this practice.

You'll love the dual-revenue model that combines steady gynecology services (70% of revenue) with higher-margin cosmetic procedures like VASER lipo, SmartLipo, and body contouring. The practice accepts major commercial insurance while avoiding Medicare and Medicaid complexities, keeping your revenue streams clean and predictable.

Here's what really sets this apart: you're not buying a practice and hoping the team stays. The office manager has been there 27 years, the medical assistant 14 years. They know every patient, every procedure, every detail that makes this place run smoothly. The retiring physician will personally introduce you to referring doctors and stay on for 6-12 months to ensure you're completely comfortable.

The growth potential is exciting. Currently there's zero marketing spend, no digital presence, and no telehealth - which means you have immediate opportunities to grow without major operational changes. Add a nurse practitioner, expand into hormone therapy or medical spa services, and you could significantly increase revenue.

With a month-to-month lease, you'll have the flexibility to negotiate terms that work for you. This isn't just a business acquisition - it's stepping into a trusted community institution where you can make a real difference while building lasting wealth.
About the Business
Years in Operation
38
Employees
2 Full-time
Facilities & Assets
The practice operates from a fully equipped, multi-room medical facility that includes three gynecology exam rooms, two surgical/cosmetic operating rooms, a dedicated lab/nurse station, a sample room, a physician's office, and a patient waiting area. The $400,000 listing price includes all gynecology clinical equipment, FF&E, computers, phones, and office furnishings. A separate surgical and cosmetic equipment package, professionally appraised in February 2026 at $73,000, is available for independent purchase and includes VASER lipo systems, Cellulaze laser, ThermiRF platform, cosmetic instrument sets, and specialty devices. Consumable supplies transfer at cost. Full FMV appraisal available upon request.
Market Outlook / Competition
The practice is located in Gwinnett County, Georgia, the fastest-growing county in the state, with a population exceeding 950,000 and a median household income above $89,000. Gwinnett's Hispanic and Latino population exceeds 23%, the largest in Georgia, and represents the core demographic this practice has served for nearly four decades. The bilingual Spanish and English capability is a rare competitive advantage here, as Spanish-speaking patients are chronically underserved and fiercely loyal to providers they trust. The primary known competitor is a gynecology practice in direct proximity, differentiated against on bilingual capability and dual service lines. A cosmetic-only provider one mile south represents partial overlap only. No competitor replicates the combination of bilingual care, dual platform, 38 years of community presence, and a referral network built entirely through relationships.
Opportunities for Growth
The practice has operated with zero marketing spend in 2025 and no active digital presence, meaning a marketing-forward buyer steps into immediate, low-cost revenue acceleration. Spanish-language Google Ads and SEO targeting bilingual OBGYN searches in Gwinnett represent an untapped channel in a market with over 200,000 Hispanic residents. Church speaking engagements, a referral channel Dr. Sotomayor has personally identified, offer highly cost-effective community outreach at scale. The Athena Health platform, already in place, supports telehealth implementation and patient reactivation campaigns against a database of over 25,000 active patients. Hiring a nurse practitioner immediately restores service capacity and throughput. Additional near-term upside includes hormone replacement therapy, IV wellness, peptide and stem cell therapies, weight management programs, and medical spa expansion, all representing services the existing patient base has already requested.
Real Estate
Owned or Leased
Leased
Rent
$5,200.00 per month
About the Sale
Seller Motivation
Retiring
Transition Support
The seller is committed to a full 6- to 12-month post-close transition in a clinical and advisory capacity. During that period, he will personally introduce the incoming owner to referring physicians and PCPs in the metropolitan Atlanta area via in-person meetings and direct email outreach — protecting the referral channel that has driven the practice for nearly four decades. He will also introduce the new owner to the Spanish-speaking community networks and church relationships that represent significant untapped growth. Two long-tenured staff members remain post-sale: the office manager with 27 years of tenure handles all day-to-day operations, scheduling, and patient coordination, while the medical assistant with 14 years of tenure provides clinical support and patient intake. Together, this team ensures the new owner steps into a fully operational practice with institutional knowledge intact from day one. Seller will sign a standard non-compete agreement.
Financing Options
NA
Listing Info
ID
2492287
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Business Listed by: Claudia Luquerna VR Business Sales Mergers & Acquisitions

Listing ID: 2492287 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.