Hawaiian Overlanders - Big Island
Business Description
Hawaiian Overlanders Big Island is a proven outdoor hospitality business specializing in fully-outfitted Toyota FJ Cruiser rentals with rooftop tents and complete camping gear. Operating in a protected market with only two other camper van providers on the Big Island, this turnkey operation delivers exceptional adventure experiences while maintaining strong financial performance and semi-passive operations.
Prime Strategic Position
Located just 10 minutes from Kona International Airport with professional on-site detailing and adjacent auto maintenance facility, the business enjoys a 95% direct booking rate and benefits from recent strategic investments including a complete website rebuild (Q4 2024) and SEO optimization launched in March 2025, already showing significant traction with monthly revenue of $18,311 in August 2025.
Strong Financial Performance
* 2024 Revenue: $154,405
* 2025 YTD: $98,508 through August with improving 36% margins
* Clear Growth Path: Targeting $200,000+ revenue with 50%+ margins in 2026
* Unit Economics: $783 average booking value, 4-day average trips, $169-179 daily rates
Investment-Ready Operation
The seller has completed the heavy lifting with $30,000+ in recent improvements including fleet enhancements, website rebuild, and SEO launch. All foundational work is complete, positioning the next owner to capture momentum from recent growth initiatives.
Semi-Passive Operating Model
Requiring only 10-15 hours weekly owner oversight, the business operates with one employee managing vehicle inspections and turnovers. Fully documented processes, SOPs, and a custom manager dashboard app ensure consistent operations and rapid onboarding for new ownership.
Comprehensive Asset Package
Fleet Value: $114,851 (five Toyota FJ Cruisers with complete camping setups)
Digital Assets: $18,000 (additional gear, website, brand IP, mobile app, customer database of 1,000+ contacts)
Total Asset Value: $131,851
Exceptional Value Proposition
Offered at $120,000 (below asset value) with seller financing available requiring only $60,000 down payment. The transaction includes comprehensive seller support with 30 days training, 60 days consultation, and complete vendor/process handoff, plus access to the successful Hawaiian Overlanders brand founder for knowledge transfer.
This is an ideal opportunity for an entrepreneur seeking a proven, scalable outdoor hospitality business with strong defensibility, clear growth levers, and immediate cash flow in Hawaii's robust adventure tourism market.
Prime Strategic Position
Located just 10 minutes from Kona International Airport with professional on-site detailing and adjacent auto maintenance facility, the business enjoys a 95% direct booking rate and benefits from recent strategic investments including a complete website rebuild (Q4 2024) and SEO optimization launched in March 2025, already showing significant traction with monthly revenue of $18,311 in August 2025.
Strong Financial Performance
* 2024 Revenue: $154,405
* 2025 YTD: $98,508 through August with improving 36% margins
* Clear Growth Path: Targeting $200,000+ revenue with 50%+ margins in 2026
* Unit Economics: $783 average booking value, 4-day average trips, $169-179 daily rates
Investment-Ready Operation
The seller has completed the heavy lifting with $30,000+ in recent improvements including fleet enhancements, website rebuild, and SEO launch. All foundational work is complete, positioning the next owner to capture momentum from recent growth initiatives.
Semi-Passive Operating Model
Requiring only 10-15 hours weekly owner oversight, the business operates with one employee managing vehicle inspections and turnovers. Fully documented processes, SOPs, and a custom manager dashboard app ensure consistent operations and rapid onboarding for new ownership.
Comprehensive Asset Package
Fleet Value: $114,851 (five Toyota FJ Cruisers with complete camping setups)
Digital Assets: $18,000 (additional gear, website, brand IP, mobile app, customer database of 1,000+ contacts)
Total Asset Value: $131,851
Exceptional Value Proposition
Offered at $120,000 (below asset value) with seller financing available requiring only $60,000 down payment. The transaction includes comprehensive seller support with 30 days training, 60 days consultation, and complete vendor/process handoff, plus access to the successful Hawaiian Overlanders brand founder for knowledge transfer.
This is an ideal opportunity for an entrepreneur seeking a proven, scalable outdoor hospitality business with strong defensibility, clear growth levers, and immediate cash flow in Hawaii's robust adventure tourism market.
About the Business
- Years in Operation
- 1
- Number of Employees
- 1
- Currently Home Based
- Yes
- Facilities & Assets
- This turnkey overlanding rental business features 5 fully-equipped Toyota FJ Cruisers with rooftop tents and complete camping gear for island-wide adventures. Sale includes 3 custom mobile apps, partial rights to website/digital presence/brand name (shared with Hawaiian Overlanders founder on Kauai), plus $3,000 in additional camping supplies including 4 extra rooftop tents.
- Website
- https://hawaiianoverlanders.com/
- Market Outlook / Competition
- Very little competition on the Big Island. Only two other camper van providers and neither of them have off-roading vehicles.
- Opportunities for Growth
- Launch email campaigns to prior guests for repeat trips and referrals * Run social media promotions as they have proven successful * Create listings on other OTA sites such as Outdoorsy, RV share, Viator.com * Add 2 vehicles using existing vendor capacity and the current process: modeled impact about $56,000 additional annual revenue at current rates and utilization
About the Sale
- Seller Motivation
- The owner is a corporate consultant in Los Angeles and recently accepted a VP le
- Transition Support
- Seller provides 30 days of comprehensive training, 60 days of ongoing consultation, vendor introductions, and complete process handoff.
- Financing Options
- $60,000 down with seller financing available
Listing Info
- ID
- 2380546
- Listing Views
Listing ID: 2380546 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
Businesses for SaleHawaii Businesses for SaleHawaii Business Service Businesses for SaleHawaii Equipment Rental & Leasing Businesses for Sale
Similar Listings
