Hawaiian Overlanders A Turnkey Overland Vehicle Rental Business on the Island of Kauai

Asking Price: $695,000 Includes all assets, branding, website, reservations, and staff

Option to purchase river front property with the sale of the business, which doubles as home and place of business

Overview: Kauai Overlanders is a premier, fully established overland vehicle rental and vacation experience business located on the lush island of Kauai. Operating as a DBA under Hawaiian Overlanders, the business has grown into one of Hawaii's most recognized rooftop tent rental operations, featuring nine uniquely outfitted vehicles and a fully automated booking and operations system.

Started in 2022 by the current owner, this business has been meticulously built from the ground up with attention to quality, branding, automation, and customer satisfaction. The owner is now relocating to the mainland to start a family and is offering this rare opportunity for someone to take over a profitable, stable, and scalable operation in one of the world’s most desirable destinations.

Highlights:
$225,000+ in vehicle assets (9 overland-modified vehicles, all owned outright)
~$2120,000 normalized cash flow (2025)
Consistent $40K/month in gross revenue
80% average occupancy year-round
90% automated operations with staff, systems, and guidebook in place
Future bookings average $100k+
Strong brand presence:
~10k Instagram followers, viral videos with 3M+ views
~10k TikTok followers, 650,000+ likes
50% of bookings from SEO/Google, 20% from social media, 30% fromplatforms (Airbnb, VRBO, Outdoorsy)
-5th year in business

Operations & Lifestyle:
The business is designed to run with minimal input. Bookings trigger automated emails, customer education via a custom-built guidebook and web app, and how-to videos. Staff handle cleanings and check-ins. The current owner spends only a few hours a day managing reservations and logistics, and is open to training the buyer during a 3–6 month transition.
Optional: Take over the lease of a riverfront $2M home that doubles as storage/shop space for the fleet.

Kauai Overlanders is more than a rental business — it offers a curated travel experience tailored for adventure-seeking visitors. By combining both vehicle rental and accommodations into a single, convenient package, the business appeals to a wider audience than traditional car or vacation rentals alone. This hybrid model consistently draws in guests of all kinds — from budget-conscious travelers looking to maximize value, to thrill-seekers in search of off-the-grid exploration. It delivers both practicality and adventure in a way no standard rental offering can match. With no debt, a powerful brand, and a well-oiled operational system, this is a rare chance to own a profitable, low-overhead business in one of the world’s most desirable locations. All vehicles come equipped with brand-new rooftop tents and tires as of June 2025, ensuring reliability and customer satisfaction. The brand is respected both locally and internationally, and the growth potential remains strong.

In 2025, the business generated $130,000 in net income, and $212,000 in SDE normalized income.

Instagram/Tik Tok: Hawaiian Overlanders

Owner financing is available with 50% down or more.