This is a rare opportunity to acquire a rapidly scaling DTC brand in an emerging wellness category. Launched in August 2023, the business reached close to $30M in 2025 revenue and $3.5M in SDE. This reflects massive consumer demand for indoor grounding solutions combined with sophisticated paid advertising infrastructure. The business sells premium grounding products that connect users to the earth's natural electrical charge. The hero product, a bed sheet made from 95% cotton and 5% medical-grade silver, accounts for 80% of revenue and generates a $223 average order value. This represents a significant quality advantage over competitors' uncomfortable rubber alternatives. With over 9,000 Shopify reviews averaging 4.6 stars, the business demonstrates strong product-market fit.

Operating through Shopify (95% of revenue), the business has built a diversified acquisition engine, including Meta (50%), Google/YouTube (20%), affiliates (20%), and Bing/native (10%). The 600,000+ email subscribers and retention metrics (10% repeat rate, 27% email revenue) provide an owned audience, reducing future acquisition costs.

The business sits at an inflection point with substantial untapped growth levers. Amazon launched four months ago and already generated $200K in December revenue, representing a real growth channel in its infancy. The company receives regular retail and wholesale inquiries but lacks the bandwidth to pursue them. Zero influencer partnerships exist despite major celebrity endorsements in the category. With only six SKUs, customer surveys reveal strong demand for supplements and additional categories, with development scoped for an early 2026 launch. Lastly, geographic concentration (80% US, 20% CA/UK/AU/NZ) leaves a significant global expansion opportunity.

The company has exceptional supplier terms (30% deposit, 70% net-60), creating positive cash flow for the new owner. Their turnkey, 24-person remote team includes committed personnel with documented SOPs.


Key Benefits:

From $0 to $30M in 27 Months: Launched in August 2023, the business reached approximately $30M in 2025 revenue, entirely bootstrapped, with zero external funding, demonstrating explosive scalability.

Diversified Multi-Channel Acquisition: Sophisticated channel diversification, including Meta (50%), Google/YouTube (20%), affiliates (20%), and Bing/native (10%), minimizes platform risk with proven profitability.

Exceptional Supplier Terms: The 30% deposit, 70% net-60 terms create positive cash flow during scaling. Favorable terms transfer to the new owner across all suppliers, including three backups.

Premium Product with $223 AOV: High-ticket purchases are driven by the company's quality differentiation, using premium materials versus competitors' uncomfortable rubber alternatives.

Immediate Scaling on Amazon: The Amazon channel launched in September with strong early traction, representing massive untapped potential in a new channel with market fit.

Email List of 600K and Over 9K Reviews: A valuable owned audience generating 27% of revenue with 4.6-star ratings demonstrates strong product-market fit and customer satisfaction.

Remote Team of 24 Individuals: All key personnel are staying post-acquisition, including the Head of Growth, Creative Strategy, Supply Chain Manager, and Customer Support Lead, all with documented SOPs.

Returns Under 5%, Down from First Year: Operational improvements and US fulfillment significantly improved customer satisfaction, demonstrating enhanced product quality and service delivery.