This 13-year-old established food blog offers easy international recipes with a healthy twist, operated by a Cordon Bleu-trained chef. The trademarked brand has acquired 77,160 monthly unique visitors and over 8,500 email subscribers, generating $63,466 in TTM revenue with 78.58% SDE margins through Mediavine advertising. The site maintains a 97% health score, 94.19% engagement rate, and zero Google penalties.

This represents a turnaround opportunity where operational constraints drove recent declines. Revenue dropped 47% as the owner developed chronic arthritis, limiting the physical demands of recipe testing and photography, while launching a separate ecommerce venture. The blog shifted from two posts weekly to maintenance mode, yet showed multiple recovery signals between Google updates. The content quality, audience trust, and 13-year foundation remain intact.

The investment thesis centers on three converging opportunities. First, Pinterest traffic generates RPM rates over double Google's but remains dramatically underutilized because the owner describes herself as "not social media savvy." Established presences across Pinterest, Instagram, YouTube, and six other platforms have been neglected. Secondly, multiple revenue streams—including affiliate partnerships, sponsored content (previous collaborations with major food brands), e-books, and Food Network contributions—were discontinued due to bandwidth constraints, not market rejection. Third, the content production gap represents low-hanging fruit: returning to the historical two-posts-weekly schedule requires only consistent execution.

A buyer acquires a professionally developed content library from a credentialed chef, a trademarked brand that can be expanded into other product categories, and an audience demonstrating strong engagement despite reduced output. Working capital remains minimal at $650 monthly. For an operator with social media capabilities, this business offers a defined recovery pathway.


Key Benefits:

Exceptional 78.58% Profit Margins: TTM SDE of $49,869 on $63,466 revenue delivers industry-leading margins through Mediavine ads ($35–$60 RPM). Minimal overhead, with only $650 monthly operating costs, creates immediate profitability.

Pinterest Traffic Gold Mine Untapped: Pinterest generates RPM over 2x higher than Google but remains underutilized. The owner admits to being "not social media savvy." Established channels across nine platforms are ready for buyer activation.

Multiple Revenue Streams to Reactivate: Affiliate links, sponsored content (past partners including Nestlé and Bush's Beans), e-books, and Food Network contributions were discontinued due to bandwidth. These have proven monetization and are ready to restart.

Cordon Bleu Chef Recipe Authority: A professionally trained chef creates tested recipes with detailed cooking tips that differentiate them from competitors. The 13-year reputation for solid, trustworthy content has built audience loyalty.

Recovery Play with Clear Upside Path: A 47% decline was driven by owner health issues, not market rejection. The blog showed multiple recovery signals between Google updates. Returning to two posts per week would lead to defined growth.

Engaged Millennial Female Audience: There are 77,160 monthly visitors (75% female, ages 25–44), over 8,500 email subscribers, 94.19% engagement rate, and 1:43 session duration. This is a premium demographic for food content and product launches.

Zero Google Penalties, 97% Site Health: A 13-year history with no penalties, optimized technical foundation, and clean documentation. The Feast theme maximizes performance. QuickBooks records, three years of tax returns, and separated books are available.

Trademarked Brand Ready to Expand: The registered trademark is amendable beyond recipes to cover branded food products (spices, sweeteners, meal kits), creating ecommerce opportunities with an established 1.44M+ annual pageview audience.