Nuu-Muu is a well-established e-commerce brand in the outdoor apparel space with a long history of having fun and creating community. Founded in 2008, Nuu-Muu boasts a loyal domestic and international customer base centered around a versatile exercise (and everything else) dress. Nuu-Muu is known for its adventurous spirit, distinctive prints and open-hearted community.

Nuu-Muu has grown steadily over the years and it primed for strategic e-commerce expansion. This sewn-in-the-USA business has been a cornerstone of the Bellingham community for over 18 years. Located in the heart of downtown Bellingham, this business blends colorful, playful brand equity with strong e-commerce metrics and great potential for scaling and optimization.

Nuu-Muu is an opportunity for a lifestyle buyer, creative entrepreneur, or someone seeking to step into a thriving and scalable business. The business offers built-in potential to expand e-commerce, expand product selection, acquire new customers, grow its wholesale footprint —ideal for a buyer ready to scale a trusted and beloved brand.

The current owner works limited hours and is offering transition support to ensure a smooth and successful handoff.

Location: 1715 Ellis St. Bellingham, WA 98225
Categories: Clothing, outdoor apparel, sportswear, activewear, athleisure
Assets: Inventory, website, vendor accounts, POS, tech packs, trademark, and transferable lease
Systems: Reliable team and complete e-commerce tech stack
Opportunities: Ecommerce expansion, wholesale, Amazon, and expanded product offerings
Real estate: Condo at 1715 Ellis Street, Bellingham, WA 98225 may be available for purchase separately. Green-built live/work unit and combined zoning includes potential for residential tenant.