High-Energy Boutique Group Fitness Studio w/Strong Community Following
Business Description
This vibrant, boutique fitness studio in the heart of Sonoma County offers a turnkey opportunity for a fitness professional or investor passionate about wellness. Known for its inclusive, high-energy environment and variety of classes, including hot Pilates, cycling, circuit training, and boot camps, the studio serves a loyal and growing base of 175+ members.
The facility features two distinct workout rooms, providing flexibility and potential for expanded programming, such as small group personal training, yoga, or even reformer Pilates. All class booking and management is handled through the MindBody platform, streamlining operations. Late cancellation fees, unlimited memberships, and student pricing programs help maintain consistent cash flow.
The business survived and rebounded stronger post-COVID, emphasizing its solid operational model and client loyalty. A detailed operations manual and staff trained in owner standards are in place.
Growth opportunities exist via enhanced marketing, open houses, referral incentives, partnerships with local schools and trainers, personal training offerings, or expansion into additional locations.
The facility features two distinct workout rooms, providing flexibility and potential for expanded programming, such as small group personal training, yoga, or even reformer Pilates. All class booking and management is handled through the MindBody platform, streamlining operations. Late cancellation fees, unlimited memberships, and student pricing programs help maintain consistent cash flow.
The business survived and rebounded stronger post-COVID, emphasizing its solid operational model and client loyalty. A detailed operations manual and staff trained in owner standards are in place.
Growth opportunities exist via enhanced marketing, open houses, referral incentives, partnerships with local schools and trainers, personal training offerings, or expansion into additional locations.
About the Business
- Years in Operation
- 7
- Currently Relocatable
- Yes
- Facilities & Assets
- Two-room studio space leased in a busy commercial area. Equipped with bikes, mats, audio and lighting systems. Uses MindBody software for class bookings and member management.
- Market Outlook / Competition
- Local market is increasingly shifting toward inclusive group fitness environments and hot workout classes. The studio stands out with its non-corporate structure, enthusiastic community, and adaptable space. Competitors lack the same level of personalization and class diversity.
- Opportunities for Growth
- Opportunities include: launching a personal training program, selling packages or extending branded merchandise, hosting referral competitions, pursuing secondary locations (e.g. Windsor), and increasing marketing initiatives aimed at local colleges and niche fitness crowds.
About the Sale
- Seller Motivation
- Family relocating out of the area
- Transition Support
- Two weeks of training included: a detailed staff handbook and a written SOP available; training on software included via MindBody onboarding.
Listing Info
- ID
- 2427076
- Listing Views
Listing ID: 2427076 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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