Investment Overview: A Scalable, Asset Light Cash Flow Engine

Wellnature represents a rare opportunity to acquire a high velocity DTC brand in the booming "clean beauty" sector.

Specializing in premium collagen mask solutions for the anti-aging market, the company has achieved product market fit with a sophisticated, data driven approach. The business is currently pacing at over $10 million in yearly revenue and has generated approximately $390,000 in profits over the last 11 months.

Unlike typical ecommerce businesses that rely solely on one off transactions, Wellnature has successfully built a massive recurring revenue moat. The brand currently services a subscriber base generating $110,000 in Monthly Recurring Revenue (MRR). This subscription engine provides the new owner with immediate, predictable cash flow and significantly higher customer lifetime value (LTV) than industry averages.

The "Moat": Proprietary Marketing & Operational Defensibility

What separates Wellnature from generic dropshipping or ecommerce brands is its intellectual property and operational infrastructure.

Proprietary Funnel Intelligence: The company’s growth is fueled by 8+ years of direct response experience and over $25 million in historical managed ad spend. Rather than standard product pages, the brand utilizes proven "pre-lander" advertorials that educate consumers first. This strategy results in higher buyer intent, lower refund rates, and ad account stability that competitors cannot easily replicate.

Exclusive 5-Year Supply Chain: The business is secured by a 5 year exclusive partnership with a specialized manufacturing and logistics entity in China. This is a strategic alliance, not just a vendor relationship. It guarantees locked-in pricing with a predictable COGS of just $7 per unit.

Asset-Light Efficiency: The operations are 100% remote and inventory light. The manufacturer utilizes a Just-In-Time (JIT) model to handle all sourcing, private labeling, and direct global fulfillment. This eliminates the need for domestic warehousing fees, avoids tariff complexities, and allows for 7-10 day global shipping.

Immediate & Untapped Growth Channels

While the business is currently generating substantial revenue, it is operating with "low-hanging fruit" that a new owner can harvest immediately:

Database Monetization: The company holds a massive list of 206,000+ email/SMS subscribers. This asset is currently under-monetized; implementing rigorous retention flows can generate immediate revenue lift with zero additional ad spend.

Marketplace Expansion: The brand has listings ready for Amazon and TikTok Shop. Launching these channels will allow the brand to capture high-intent search traffic and tap into the explosive $17B+ social commerce market.

Global Scale: The logistics infrastructure is already stress tested and capable of shipping to the EU, Canada, and Australia. The new owner can simply "turn on" these regions to expand the Total Addressable Market (TAM) overnight.

Turnkey Transition

This business was built to be founder-independent. All key systems - from the exclusive supply chain contract to the media buying accounts - are transferable. The sale includes a comprehensive transition plan where the seller will train the new owner on the specific media buying strategies and introduce them to the manufacturing partners to ensure a seamless handover.

Summary

For an investor seeking a clean, profitable, and scalable e-commerce asset with a defensible subscription model, Wellnature offers the perfect blend of stability and aggressive growth potential.