This well-established retail service business has been operating successfully for over 14 years, offering professional teeth whitening services in high-traffic retail centers. Customers receive quick, 15–20 minute whitening sessions that deliver immediate results, followed by opportunities to purchase take-home systems, sealers, and other innovative oral care products. The upsell structure is highly effective, with over 95% of clients purchasing additional products beyond the base service.

The business operates out of two prime retail locations with nine combined stations. Strong landlord relationships and annual renewable leases provide long-term stability. Rent costs are consistent and predictable, while the primary expenses remain commissions and rent. Product costs are low, offering attractive margins well above many comparable businesses.

Staffing is straightforward, with six commission-based employees who earn strong incomes and tend to stay long term—some for over six years. Compensation scales up based on sales performance, driving motivation and productivity. The owner currently works only 3–5 hours per week, handling orders, taxes, and light back-office tasks.

Competition is nearly nonexistent, as this is the only business of its kind in the area. Marketing relies entirely on foot traffic, with crowds naturally drawn in when treatments are visible in progress. Clean, professional presentation is a cornerstone of the operation and a driver of repeat business.

The ideal buyer will have general management ability and people skills. Prior dental or cosmetic experience is not required, but a willingness to oversee staff and maintain high service standards is key.