This well-established, high-volume ice cream and hot dog shop has become a local landmark and community favorite in Greenback, TN. Just minutes from Maryville, Rocky’s Place sits on a busy state highway with over 16,000 vehicles passing daily, providing steady year-round traffic and exceptional visibility.

Rocky’s Place has demonstrated strong, data-driven growth since opening, with revenue increasing over 25% between 2023 and 2024 and maintaining a projected 2025 revenue of approximately $475,000. The shop serves more than 30,000 customers annually with an average ticket of $12.24, and labor costs are consistently maintained near 20% of sales — well below industry norms. The business operates at an estimated 70% gross margin and produces Seller’s Discretionary Earnings (SDE) of roughly $132,000, representing a 38% ROI at the asking price.

Rocky’s Place is a turnkey operation with long-term, well-trained employees and highly efficient systems. Proprietary digital signage and a custom-built inventory management platform automate daily operations, reduce waste, and improve profitability. The business enjoys an active social media following of more than 8,000 engaged fans, helping sustain both repeat and new customers.

All equipment, inventory, and marketing assets are included in the sale, and ownership will provide 30 days of hands-on training with an additional 30 days of post-closing support to ensure a seamless transition.

Key Highlights

Prime Location: Excellent visibility on a state highway amid strong regional growth.

Strong Financial Performance: $475K projected 2025 revenue with SDE of $132K and 70% gross margin.

Operational Efficiency: Labor at 20% of sales — far below industry average (25–32%).

Turnkey & Staffed: Experienced, loyal team with 3+ year average tenure.

Technology-Driven: Proprietary digital signage and inventory systems streamline operations and boost margins.

Diverse Menu: 48 hand-dipped ice cream flavors (Hershey’s and Blue Bell), soft serve, shakes, sundaes, Nathan’s hot dogs, pretzels, nachos, and more.

Outdoor Event Space: Pavilion seating for 100+ guests — ideal for parties, corporate events, and catering expansion.

Growth Opportunities: Extend hours or season, introduce deli/coffee service, or expand catering/event operations.

Facilities

Indoor Seating: 34

Outdoor Deck Seating: 24

Covered Pavilion: 100+ seats

Parking: Paved lot plus large gravel overflow area with direct highway access

Support & Training

Sellers will provide 30 days of comprehensive on-site training and 30 days of transition support to ensure a smooth handover.

Summary

This is a rare opportunity to acquire a profitable, data-backed, and system-driven business with proven growth, loyal customers, and scalable potential. With prime highway frontage, strong margins, and modern technology supporting operations, Rocky’s Place Ice Cream & Hot Dogs is perfectly positioned for a new owner to continue its upward momentum.