HS Listing ID-71044

Business Overview
Beauty & Wellness (Nail Salon / Spa Services)
Provides high-quality nail care and wellness-focused beauty services, including manicures, pedicures, gel and acrylic enhancements, and relaxing spa treatments in a clean, upscale environment.

Primary customer base
Local residents, professionals, and repeat clients in the North Miami / Miami Beach area, with a strong base of loyal, returning customers.

Position in the market
Premium local favorite with strong repeat clientele and consistent service quality.

What makes your business different from competitors
Focus on hygiene and customer experience
Skilled technicians with consistent results
Upscale but approachable pricing
Strong customer loyalty and repeat business

Financial Performance
Key highlights of performance:
Strong repeat customer base
Consistent monthly revenue
High-margin services
Low customer acquisition cost

Trailing Twelve Months (TTM) revenue:
~$450,000 – $600,000

Average monthly revenue:
~$37,000 – $50,000

Approximate profit margin:
15% – 25%

Debts or liabilities:
Minimal to none outside of standard operating expenses (rent, payroll, supplies)

Revenue Breakdown

Revenue by service category:
Pedicures: 40%
Manicures (gel/regular): 30%
Acrylics & enhancements: 20%
Add-ons (designs, treatments): 10%

Revenue by customer type:
Walk-in: 60%
Appointment-based: 40%
Recurring vs one-time:
Repeat/recurring: ~70%
One-time/new: ~30%

Average transaction size:
$70– $85

Customer Insights
Ideal customer:
Working professionals and locals who value quality, consistency, and cleanliness.

Repeat customers:
~65% – 75%

Revenue from top customers:
No single customer accounts for more than 5%

Customer loyalty & retention:
Very strong, with many clients returning bi-weekly or monthly.

Marketing & Sales
Primary lead sources:
Walk-in traffic
Google reviews/search
Word of mouth
Instagram
New customers per month:
~80 – 120
Conversion rate:
~70% – 85%

Online presence:
Google: 4.6 pluse
Yelp: Active
Instagram: Growing local following

Monthly marketing spend:
$100-200

Operations
Typical workflow:
Customer arrives ? selects service ? technician performs service ? upsells/add-ons ? payment via POS
Systems/software:
POS system (Square or similar)
Booking software
Basic accounting software

Capacity vs output:
Max capacity: ~250–300 clients/week
Current: ~70–85% capacity

Location type:
Leased retail storefront

Team & Staffing
Total employees:
6 – 10
Breakdown:
Full-time: 4–6
Part-time: 2–4
Contractors: Optional nail techs

Monthly payroll:
~$15,000 – $22,000

Management:
Owner-operated with senior technicians assisting in daily oversight

Ownership & Involvement
Owner responsibilities:
Staff management
Scheduling
Inventory
Customer relations

Hours worked:
30 – 50 hours/week

Can it run without owner?
Yes, with a manager in place for day-to-day operations

Assets
Digital assets:
Google Business profile
Instagram page
Booking system

Inventory included:
Nail products, tools, polish inventory

Contracts:
Supplier relationships (informal but stable)

Intellectual property:
Brand name, reputation, customer base

Reputation
Total reviews:
850 + across platforms
Average rating:
4.6- 4.8 stars
Awards/certifications:
Standard state licensing

Testimonials:
Yes, available via Google/Yelp

Growth Opportunities
Short-term:
Expand hours (evenings/Sundays)
Increase marketing/social media ads
Add more technicians to increase capacity

Long-term:
Open additional locations
Add advanced spa or cosmetic services

Biggest bottleneck:
Staffing and technician availability

Broker Name: Steinberg RE Holdings, Inc. Javier Ramirez Florida License #BK3636052.

A SIGNED CONFIDENTIALITY AGREEMENT IS REQUIRED FOR THE EXACT LOCATION