Confidential opportunity to acquire a fast-growing, highly profitable direct-to-consumer beauty brand specializing in premium lash-growth and complementary lash-care products.

The business has developed a recognizable domestic brand, a loyal customer following, and a proven digital customer-acquisition model. The vast majority of current customers are located throughout Romania, providing an established revenue base while leaving substantial opportunity for expansion across the broader European market.

The business generated approximately $895,000 in trailing twelve-month revenue and approximately $443,000 in trailing twelve-month net profit, representing an estimated net margin of approximately 49%.

The company operates through Shopify and is supported by a lean contractor team, established supplier relationships, outsourced third-party fulfillment, and documented operating processes. Day-to-day responsibilities are largely handled by contractors and service providers, allowing ownership to focus primarily on strategic oversight.

Customer acquisition is driven through a proven combination of Meta advertising and influencer partnerships across Instagram and TikTok. The business currently generates approximately 2,200 orders per month, with an average order value of approximately $27.

The company’s primary product is consumable, which supports repeat purchasing and customer-retention opportunities. The brand has established meaningful social proof and a strong reputation within its existing market.

The business also maintains an English-language storefront and scalable operating infrastructure, providing a foundation for expansion into additional European Union markets.

The opportunity is well suited for an eCommerce operator, beauty brand owner, strategic acquirer, digital marketing group, or growth-oriented entrepreneur seeking a highly profitable and transferable consumer-products platform.

Additional financial, marketing, supplier, and operating information will be made available to qualified buyers following execution of a confidentiality agreement.

Investment Highlights
Approximately $895,000 in trailing twelve-month revenue
Approximately $443,000 in trailing twelve-month net profit
Estimated net margin of approximately 49%
Asking price of approximately 1.1x trailing profit, excluding inventory
Approximately 2,200 monthly orders
Approximately $27 average order value
Established Romanian customer base
Consumable hero product supporting repeat purchases
Proven Meta advertising strategy
Active Instagram and TikTok influencer network
Shopify-based operating platform
Outsourced third-party fulfillment
Lean contractor-supported team
Limited owner involvement
Established supplier relationships
Documented operating procedures
English-language storefront already in place
Significant European expansion potential
Approximately $10,000 in inventory available in addition to the asking price