Founded in 2013, the company emerged to fill a gap in the market for stylish, minimal, and high-quality kids' clothing, all offered at a reasonable price point.
The brand has grown steadily, earning a loyal following through its unique blend of comfort, style, and affordability. With features in top-tier publications like Vogue, LA Mag, and Goop, the business has established itself as a trendsetter in children's fashion.

The brand emphasizes local production, supporting the community by collaborating with local makers and hosting family-friendly events. The business is operating primarily online. It company has expanded its presence through select retail partnerships and has become a go-to choice for fashion-forward parents who seek distinctive, practical clothing for their children. Specializing in innovative designs, the brand’s collections stand out for their sophistication, everyday wearability, and limited-edition releases, making them a standout in a crowded market. The clothing features high-quality materials and innovative designs, making it ideal for busy families.

The business demonstrated resilience during economic downturns, including the COVID-19 pandemic. It continued to thrive, maintaining a strong mix of returning and new customers. It experienced only a minor dip and rebounded swiftly as restrictions eased. Known for its high-quality, easy-care clothing, the company meets the needs of busy parents who value both style and convenience.

With consistent demand and a loyal customer base, the brand is poised for continued growth, especially with further investment in marketing and product innovation. If you're interested in exploring this opportunity, this business is for you!