Iconic Theater/ Conference and Events Center
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Iconic Theater/ Conference and Events Center
The Asher Theatre and Conference Center is a multifaceted entertainment and event venue located at 3237 Waccamaw Boulevard in Myrtle Beach, South Carolina. Established in 2018 by entertainer James Stephens III, the Asher was created to provide professional, family-friendly entertainment while serving the local community and tourism market.
The venue features live theatrical and musical entertainment, including Stephens’ signature Man of a Thousand Voices production and the popular Motown ’59 musical revue.
Beyond entertainment, the facility operates as a conference and event center with six conference rooms, a theater with professional stage and sound capabilities, and space suitable for corporate meetings, training programs, private events, banquets, weddings and community functions. The leased facility also accommodates multiple independent subtenants, creating recurring rental income that helps offset the property's occupancy expenses.
There is no actively operating kitchen in the facility although there is room for one. The Dinner Theaters are catered by local catering services.
The Asher Theatre and Conference Center is a multifaceted entertainment and event venue located at 3237 Waccamaw Boulevard in Myrtle Beach, South Carolina. Established in 2018 by entertainer James Stephens III, the Asher was created to provide professional, family-friendly entertainment while serving the local community and tourism market.
The venue features live theatrical and musical entertainment, including Stephens’ signature Man of a Thousand Voices production and the popular Motown ’59 musical revue.
Beyond entertainment, the facility operates as a conference and event center with six conference rooms, a theater with professional stage and sound capabilities, and space suitable for corporate meetings, training programs, private events, banquets, weddings and community functions. The leased facility also accommodates multiple independent subtenants, creating recurring rental income that helps offset the property's occupancy expenses.
There is no actively operating kitchen in the facility although there is room for one. The Dinner Theaters are catered by local catering services.
About the Business
- Years in Operation
- 8
- Facilities & Assets
- The Asher Theatre opened in Myrtle Beach in 2018 under the direction of acclaimed entertainer, comedian, and impressionist James Stephens III. Located within the former Waccamaw Factory Shops complex, the venue was established to bring professional, family-friendly entertainment and cultural programming to the Grand Strand. Its inaugural season featured Stephens’ signature The Man of a Thousand Voices, along with jazz, blues, musical productions, and guest performers. From its inception, the Asher was designed as more than a traditional theater, incorporating conference and event space, educational opportunities, community programs, and support for emerging artists.
- Market Outlook / Competition
- The Asher Theatre operates in a highly competitive Myrtle Beach live-entertainment market that includes established venues such as The Carolina Opry Theater, Alabama Theatre, Legends in Concert Theater Myrtle Beach and GTS Theatre. The market encompasses variety shows, tribute performances, comedy, music and large-scale dinner attractions, with more than a dozen live theaters serving the Grand Strand.
The Asher differentiates itself as a smaller, more intimate venue featuring distinctive productions such as A Man of a Thousand Voices and Motown-oriented entertainment. Its conference/event facilities and subleased business space further distinguish its operating model from traditional theaters that rely primarily on ticket and concession revenue. With a 4.8-star rating from more than 1,000 reviews, the Asher has also established strong customer recognition despite competing against substantially larger and longer-established venues.
- Opportunities for Growth
- The Asher Theatre offers significant growth potential through increased utilization of its existing venue and a more robust marketing strategy. The theater is currently underutilized, with substantial opportunities to add evening performances on open nights and introduce weekend matinees to capture additional tourist, group, and local audiences. Growth could also come from expanding private events, corporate functions, and special performances. Historically, the business has operated without an adequate marketing budget, creating an opportunity for a new owner to increase awareness, ticket sales, attendance, and event bookings through targeted digital advertising, tourism partnerships, and consistent promotional campaigns.
Real Estate
- Owned or Leased
- Leased
- Rent
- $6,000 per month
About the Sale
- Seller Motivation
- Under Capitalized
- Transition Support
- 12 Weeks
- Financing Options
- Financing Amount $50.000,00 ROI 6.5% Terms Months 60 Monthly Payment $978,31
Listing Info
- ID
- 2545626
- Listing Views
Listing ID: 2545626 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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