Learning Express Newton isn’t just a toy store. It’s a part of the community. For over three decades, families have walked through these doors for birthdays, holidays, gifts, and guidance. This store has become a trusted destination, built on strong service, unique products, and a true connection with local customers.

We bought this business because of its legacy years ago. It’s been consistently successful for more than 35 years, with a loyal customer base and steady foot traffic. But what really excited us was how much room there is to grow. With more consistent leadership, modern marketing, and fresh energy, this store can absolutely reach new levels.

Why Buy This Business?
Over 35 years in business with a recognizable, trusted name

Located in a vibrant, family-focused community with excellent schools and steady demand
Exclusive vendor relationships and a curated product mix customers can’t find elsewhere
Fully staffed and operational with trained, reliable employees
Part of the respected Learning Express franchise system

Learning Express Toys is #1 Ranked Specialty Retail Ty Sore Franchise/ support includes onboarding, marketing resources, and training for a smooth ownership transition

Included in the Sale
This is a turnkey operation with everything needed to step in and succeed:
Full shelving and merchandising build-out
Custom-designed storage area capable of holding over $250,000 in inventory
New Floating wood floors and updated LED, high-efficiency lighting
New Store Signs
Surround sound music system and TVs
4 computers, 1 laptop, 3 printers (including label printers)
POS registers, backup computer systems, shipping station
All assets are well-maintained and fully functional. No build-out or renovation required.

Growth Potential
Due to our growing family and the arrival of a new baby, we simply haven’t been able to be in the store as often as we’d like. But we’ve seen firsthand how much difference an involved owner can make. Someone who’s present, engaged with the staff and customers, and focused on growth could immediately increase sales and community reach.



Opportunities include:

Hosting themed events, toy demos, and birthday activities

Strengthening partnerships with local schools, libraries, and family services

Growing the store’s digital presence and social media following

Leveraging Learning Express’ eCommerce platform and marketing tools

Updating inventory strategy with fresh trends and local preferences



The right buyer can bring in new energy and modern sales tactics while benefiting from decades of goodwill.

Market & Competition
Newton is one of Massachusetts’ most desirable communities for families. It’s an area full of parents, grandparents, educators, and caregivers looking for meaningful gifts and toys. While there are other stores nearby, none match the personalized experience, deep selection, or local trust that Learning Express Newton delivers.



The market is strong and ready. With the right leadership, this store can continue to be the top destination for toys and gifts in the area.

Why We’re Selling
This store means a lot to us. We love the people, the products, and the impact we’ve had on local families. But with our family growing and our time stretched thin, we’ve realized we can’t give the store what it needs every day. That’s why we’re looking for someone new to take the reins — someone who sees the same value and potential we did when we first bought it.

Final Thoughts
If you’re looking for a business with heart, history, and huge potential, this is it. You’re not starting from scratch. You’re stepping into something proven, loved, and ready for growth. The right owner will be able to build on what’s already here and make it even better.

We’re happy to provide full training and a smooth transition, along with the ongoing support of the franchise. Come see what Learning Express Newton can offer — and what you can build with it.