Innovative Regional Natural Snack Brand - In Whole Foods for 6+ years
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Established Natural Snack Brand - Crunchy Lentils with 6+ Years in Whole Foods
This turn-key natural snack business offers a unique market opportunity with an innovative crunchy lentil product that has maintained steady presence in Whole Foods Midwest region for over 6 years. Established in 2016, this home-based operation represents one of the few brands in this specialized category nationwide.
Business Overview:
- Annual Revenue: $32,000
- Cash Flow: $5,000
- Asking Price: $44,000 (includes $3,800 inventory)
- Home-based, relocatable operation
- Established customer base through Whole Foods distribution
- Break-even performance with minimal effort for 6+ years
Key Strengths:
- Exclusive positioning: One of only 2-3 crunchy lentil brands available on Amazon
- Proven retail relationship with Whole Foods approval and active sales
- Turn-key operations with established third-party suppliers and manufacturers
- Minimal competition in natural crunchy lentil category
- Regional Whole Foods approval allows expansion to other regions nationally
- Reliable supply chain and professional vendor relationships
Growth Potential:
Significant expansion opportunities exist for an operator willing to invest effort in marketing and distribution. Most natural food retailers lack crunchy lentil products, creating substantial market gaps. The established Whole Foods relationship provides foundation for national expansion across all regions.
Operational Advantages:
- Requires minimal daily management
- All manufacturing and supply relationships established
- Consistent order flow with little marketing effort
- Scalable business model ready for growth-focused operator
Support Included:
Seller provides 12 months transition support including vendor relationships, Whole Foods account management, and comprehensive documentation for operational success.
Financing:
Seller financing available. One-time payment preferred due to competitive asking price.
Ideal for CPG industry professionals or entrepreneurs seeking established food brand with proven market presence and unlimited growth potential in underserved natural snack category.
This turn-key natural snack business offers a unique market opportunity with an innovative crunchy lentil product that has maintained steady presence in Whole Foods Midwest region for over 6 years. Established in 2016, this home-based operation represents one of the few brands in this specialized category nationwide.
Business Overview:
- Annual Revenue: $32,000
- Cash Flow: $5,000
- Asking Price: $44,000 (includes $3,800 inventory)
- Home-based, relocatable operation
- Established customer base through Whole Foods distribution
- Break-even performance with minimal effort for 6+ years
Key Strengths:
- Exclusive positioning: One of only 2-3 crunchy lentil brands available on Amazon
- Proven retail relationship with Whole Foods approval and active sales
- Turn-key operations with established third-party suppliers and manufacturers
- Minimal competition in natural crunchy lentil category
- Regional Whole Foods approval allows expansion to other regions nationally
- Reliable supply chain and professional vendor relationships
Growth Potential:
Significant expansion opportunities exist for an operator willing to invest effort in marketing and distribution. Most natural food retailers lack crunchy lentil products, creating substantial market gaps. The established Whole Foods relationship provides foundation for national expansion across all regions.
Operational Advantages:
- Requires minimal daily management
- All manufacturing and supply relationships established
- Consistent order flow with little marketing effort
- Scalable business model ready for growth-focused operator
Support Included:
Seller provides 12 months transition support including vendor relationships, Whole Foods account management, and comprehensive documentation for operational success.
Financing:
Seller financing available. One-time payment preferred due to competitive asking price.
Ideal for CPG industry professionals or entrepreneurs seeking established food brand with proven market presence and unlimited growth potential in underserved natural snack category.
About the Business
- Years in Operation
- 10
- Employees
- Currently 1-person operation; unpaid
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Facilities & Assets
- Everything is 3rd party, from food manufacturing, to raw goods, ingredients, corrugate and unit packaging. We do not hold any assets. This makes it extremely turn-key. All of these relationships would be handed over in an organized manner
- Website
- https://www.rostedsnacks.com/
- Market Outlook / Competition
- When we started this Crunchy Lentil product in 2016, it was the only brand with this specific product on the market. Even 10 years later, most stores do NOT have Crunchy Lentils on their shelves. It's mostly chickpeas, and other processed snacks in the natural food space.
You may only find even 2 other brands on Amazon for Crunchy, ready-to-eat Lentils. - Opportunities for Growth
- The growth potential is immense, given what I mentioned above about very few competing brands, and almost no national chains have a Crunchy Lentil product on their shelves. There is massive growth potential, especially for an operator who is in the CPG Food/Beverage space and knows the industry.
Additionally, our product has been active in Whole Foods (Midwest Region) for over 6 years, and we still get orders, with very little effort. Once the product is approved for any region, it can be sold in any other region nationally.
About the Sale
- Seller Motivation
- Ultimately, I want this brand and unique product to have a chance, and it will n
- Transition Support
- We will offer 12 months of support in the transition plan. This includes all vendor/supplier relationships, including those of our main retail account, Whole Foods in the Midwest Region. We would provide as much documentation as is needed to set up the right operator to succeed.
- Financing Options
- Prefer One-time payment due to extremely low asking price.
Listing Info
- ID
- 2384465
- Listing Views
- 21
Listing ID: 2384465 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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