Large Format Digital Printing Biz on Steroids!

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Asking Price:
$599,000

Gross Revenue:
$1,200,000
Cash Flow:
$315,000
(Seller's Discretionary Earnings)

EBITDA:
 Not Disclosed
Inventory:
 Not Disclosed

FF&E:
$345,000
included in asking price

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Business Description

Profitable. Growing. International scope. Calling this company just a “sign business” would be like calling Dom Perignon “bubbly wine.” Founded over 10 years ago, this business is the epitome of large format digital design and printing in the Bay Area. Their diversified market of 70% commercial clients and 30% residential/design customers—local, nationwide, and international—assures a reliable and sustainable revenue base. With gross sales now exceeding $1,100,000 annualized, the seller’s effective discretionary earnings (“ESDE”) in 2018 were over $315,000 (approx. 29%), with many avenues for expanded sales and profits.

Sales in 2018 were 35% over 2017 at approximately $1,095,666; in 2017, sales were $788,852; and in 2016, $752,256. Effective SDE is calculated by the owner to be over $315,000. (See below.) About 70% of the customer base is “commercial”— large corporations, designers & architects, and small businesses. The needs of these companies are very diverse (outdoor signage, lobby and workspace decoration, vehicle fleet graphics, tradeshows & events displays). Commercial customers typically order several times a year and often on a recurring monthly basis.

The company develops, manufactures and installs prime corporate graphics and business signs. Products include: Wall, Window, & Floor Graphics; Wall Murals; Banners & Flags; Window Films; Vehicle Graphics; Channel Letters; Metal, Wood, & Plastic Signs; ADA & Braille Signs, Tradeshow Signs & Displays; Business Cards & Brochures; Adhesive Signs; etc.

In addition, they provide graphic design, branding, project management, and installation services.

Clients/customers include: Google, ABC Network, Hilton Hotels, Hard Rock Hotels, American Airlines, Hyatt Hotels, Walmart, Bank of America, Kimberly Clark, Dell, BBC Worldwide Americas, Land of the Nod, DIY Network, Best Buy, Land Rover, Saks Fifth Ave, Charlotte Bobcats Basketball, Maxwell, Gerber, Cisco Systems, MTV/Viacom, Levi Strauss, Comcast, Office Max, L'Oreal, AT&T, Verizon, Macy's, Maxmara, Wells Fargo, Make- a-Wish Foundation, Neiman Marcus, Westin Hotels, Kaiser Permanente, General Electric, San Francisco 49ers.

The other 30% of the customer base is “residential/design.” Mainly interested in decorating the different rooms of home and office spaces, the typical customer is female, aged 25-60, and living in the US (85%), Canada (10%), Australia & Europe (5%). These residential/design customers order pre-made wall products directly from the website or by phone, or they commission a custom project and go through a made-to-order process with the graphic designer team for wall products manufactured to their specifications.

Growth potential for a motivated new owner is immense. The company has a database of over 84,000 customer email addresses, just waiting for an aggressive marketing campaign for expanded goods and services. The current owners are relocating to another part of the country for family reasons and, so, have held off on any such extraordinary marketing efforts.

Located in a retail/production facility in the heart of downtown San Francisco (approx. 4,400 sq. ft, approx. $11,400 monthly rent), the company has the expertise and the equipment to produce most products in house. While current rent is dictated by its “downtown-retail” location, business is not “location-sensitive”; therefore, the facility could easily be moved to less expensive real estate, resulting in no decrease in sales and considerably more profit.

Seller’s Discretionary Earnings (“SDE”) for an owner-manager for 2018 are estimated to be approximately $249,000, with an effective SDE (“ESDE”) being over $315,000 when location rent economies are implemented.

The equipment is all in excellent condition—with estimated replacement cost value estimated at $345,000.

Complete historical financial data (tax returns, bank statements, A/R and A/P records

About the Business

Location:
San Francisco, California
Year Established:
2008
Real Estate:
Leased
Building Sq. Ft.:
4,400
Rent:
$11,400.00 Per Month
Facilities:
Located in a retail/production facility in the heart of downtown San Francisco (approx. 4,400 sq. ft, approx. $11,400 monthly rent), the company has the expertise and the equipment to produce most products in house. While current rent is dictated by its “downtown-retail” location, business is not “location-sensitive”; therefore, the facility could easily be moved to less expensive real estate, resulting in no decrease in sales and considerably more profit.
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Listing Info

ID:
1628153
Ad Detail Views:
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Business Listed by

Tim Cunha, J.D.

an EvergreenGold Business Broker
License# BRE# 01919755

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