The company was founded almost 30 years ago, and the owners are looking to
divest of both the business and real estate at this time to be able to enjoy retirement. With a strong
reputation for quality service, Project Bourbon has built long-term, trusting relationships with customers,
supported by a steady flow of consistent, stable revenue flow.

Business Highlights:

? Market Channels: Revenue is derived from both retail and wholesale channels. All revenue is
product based and recurring. Since most revenue is derived from retail sales, there are no large
customer concentrations and very little customer change mix year to year.

? Barriers to Entry: Building a customer base can be difficult for competitors because customers
often prefer businesses with proven reputations and consistent service. Additionally, effective
branding and marketing are essential to stand out, but these efforts can be expensive and time
consuming. Together, these challenges make it hard for new businesses to gain a foothold and
compete effectively in the market.

? Competitive Advantages: The company has already established a strong and loyal customer base
over the years which gives them an edge over their competitors due to their social media, radio,
print, and email marketing and increased market share. Also, they have a great reputation and a
service-oriented approach, making them a top choice for both new and existing customers.

? Management and People: The company is owned by a couple that plans to retire but is willing to
stay on for a period of time after transition to familiarize new management with key clients,
vendors, and the employees.

? Real Estate: The sellers are looking to divest of both the business and real estate as part of the
transaction. The building is newer (5-7 years) in one of the strongest areas in the city’s metro.