Leading National E-Commerce Distributor of Backup Power Equipment
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Opportunity to acquire a leading national e-commerce distributor of backup power solutions operating through a scalable, technology-enabled platform.
Founded in 1999, this established company specializes in residential, commercial, portable and standby generators, OEM replacement parts, accessories and complementary power products. The business serves customers nationwide through three established e-commerce websites, generating approximately $27.5 million in annual revenue with $1.74 million EBITDA.
BUSINESS HIGHLIGHTS:
• Served over 160,000 customers with diversified B2B and direct-consumer sales mix
• Strong repeat business from electrical contractors
• Highly diversified customer base - largest customer represents less than 1.5% of revenue
• Advanced SEO capabilities and targeted PPC marketing
• OEM-trained technical sales personnel providing expert customer support
• Maintains $3 million inventory value supporting 24-48 hour order fulfillment
• Strategic Wisconsin location near major generator manufacturers
• Asset-light model with minimal capital requirements
COMPETITIVE ADVANTAGES:
The company has established a strong market position through longstanding relationships with leading OEMs, manufacturer-trained technical staff, broad product availability, and rapid fulfillment capabilities. Significant barriers to entry exist as leading manufacturers maintain selective distribution networks and limit authorized online sellers.
GROWTH OPPORTUNITIES:
Multiple expansion opportunities include continued market share gains, further development of contractor-focused programs, expansion of installation and service capabilities, and entry into adjacent product categories and new end markets. Additional opportunities exist to expand the Company’s established generator parts and EV charging businesses and leverage its scalable e-commerce platform, supplier relationships and national customer base to drive continued growth.
Court-supervised sale; not due to financial or operational distress. The process represents an opportunity to acquire a market-leading operation with proven systems, established customer relationships, and significant growth potential in the expanding backup power market.
Additional information available to qualified parties upon execution of confidentiality agreement.
Founded in 1999, this established company specializes in residential, commercial, portable and standby generators, OEM replacement parts, accessories and complementary power products. The business serves customers nationwide through three established e-commerce websites, generating approximately $27.5 million in annual revenue with $1.74 million EBITDA.
BUSINESS HIGHLIGHTS:
• Served over 160,000 customers with diversified B2B and direct-consumer sales mix
• Strong repeat business from electrical contractors
• Highly diversified customer base - largest customer represents less than 1.5% of revenue
• Advanced SEO capabilities and targeted PPC marketing
• OEM-trained technical sales personnel providing expert customer support
• Maintains $3 million inventory value supporting 24-48 hour order fulfillment
• Strategic Wisconsin location near major generator manufacturers
• Asset-light model with minimal capital requirements
COMPETITIVE ADVANTAGES:
The company has established a strong market position through longstanding relationships with leading OEMs, manufacturer-trained technical staff, broad product availability, and rapid fulfillment capabilities. Significant barriers to entry exist as leading manufacturers maintain selective distribution networks and limit authorized online sellers.
GROWTH OPPORTUNITIES:
Multiple expansion opportunities include continued market share gains, further development of contractor-focused programs, expansion of installation and service capabilities, and entry into adjacent product categories and new end markets. Additional opportunities exist to expand the Company’s established generator parts and EV charging businesses and leverage its scalable e-commerce platform, supplier relationships and national customer base to drive continued growth.
Court-supervised sale; not due to financial or operational distress. The process represents an opportunity to acquire a market-leading operation with proven systems, established customer relationships, and significant growth potential in the expanding backup power market.
Additional information available to qualified parties upon execution of confidentiality agreement.
About the Business
- Years in Operation
- 27
- Employees
- 18 (12 Full-time, 6 Contractors)
- Currently Relocatable
- Yes
- Facilities & Assets
- The Company operates from an approximately 14,459-square-foot leased facility in Pleasant Prairie, Wisconsin, consisting of office, warehouse, parts storage, and fulfillment space. The facility supports the Company’s nationwide e-commerce operations and includes racking, office furniture and equipment, computers, and other operating assets. The sale includes inventory and certain equipment and other operating assets, subject to the terms of the definitive purchase agreement.
- Market Outlook / Competition
- The backup power market is served by dealer networks, e-commerce distributors, big-box retailers and electrical supply houses. Barriers to entry in the e-commerce channel are significant, as leading OEMs maintain selective distribution networks and limit the number of authorized online sellers. The Company has established a strong competitive position through its national e-commerce presence, advanced SEO capabilities, longstanding relationships with leading OEMs, manufacturer-trained technical sales personnel, broad product availability and rapid order fulfillment. Its strategically located Wisconsin operations also provide efficient access to several major generator manufacturers. Long-term industry demand is supported by aging power infrastructure, severe weather and power outages, growing power requirements and continued adoption of backup power solutions.
- Opportunities for Growth
- The Company has multiple avenues for continued growth, including further market share gains, expansion of contractor-focused programs and installation services, and continued expansion into adjacent product categories. Opportunities include generator parts and accessories, battery storage, EV charging solutions, and other complementary power products. The Company’s scalable e-commerce platform, national customer base, technical sales capabilities, and fulfillment infrastructure provide a strong foundation to support additional products and sales volume.
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 14,459
- Rent
- $16,250 per month
- Lease Expiration
- 1/2/2027
About the Sale
- Seller Motivation
- Ownership transition through a court-supervised sale process.
- Transition Support
- The Company has an experienced management and operating team. Transition support may be available to facilitate an orderly transfer of operations. One or both current owners may also be available to remain with the business following closing, subject to a separate agreement between the purchaser and the applicable individual.
Listing Info
- ID
- 2555183
- Listing Views
Attached DocumentsAttachment Disclaimer
Listing ID: 2555183 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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