Founded in Australia in 2013, this business has become a premium leather-accessories brand committed to sustainable craftsmanship and timeless design. The company creates full-grain, vegetable-tanned leather bags, wallets, belts, and travel essentials that bridge the laid-back coastal aesthetic of Australia and California with elevated daily utility.

Selling via D2C and supported by wholesale stockists, the business emphasizes quality over trend, with messaging anchored in eco-certified leathers, ethical manufacturing, and a “buy less, buy better” ethos. The brand's products are high-priced, high-margin, and very popular with customers, enjoying a huge 39% repeat purchase rate and thousands of five-star reviews.

Originally founded in 2013, the seller acquired the brand in October 2024, taking the opportunity to streamline the business by reducing bloated ad spend and making operational efficiencies, significantly improving the profitability (30%+ SDE margins) and time required (fewer than 5 hours per week). The business now operates out of his warehouse and fulfillment operation, which he is happy to keep in place for a new buyer, making the business a turnkey operation and perfect for a first-time buyer or experienced D2C operator to scale.

With a stable operations team and low existing time requirement, there are plenty of opportunities for expansion. Growth levers include further expansion into key overseas markets (North America, Europe), expanding the new and growing apparel category, scaling PPC into other channels (presently the brand has a 5.0x+ ROAS), and seeking opportunities in wholesale.

With the right investor and resources, the business is well-positioned to evolve from a surf-coastal leather brand into an emerging “slow-luxury accessories” business. Having achieved a successful operational turnaround and with multiple other larger brands, the seller feels now is the perfect time to hand the business over to an excited buyer ready to grow it.


Key Benefits:

Profitable and Scalable PPC: Reduction in wasteful ad spend and refocusing on best-sellers has skyrocketed paid-channel economics with ROAS over the last 12 months, now trending above 5.0.

Lean Team and Operational Efficiency: The company runs with a lean creatives team and in-house fulfillment, all of which a buyer can continue with, either using the current owner's team, picking and choosing, or transitioning to their own infrastructure.

International Expansion Potential: Originating in Australia but with global appeal, the brand is well placed to capture share in the US, Europe, and other luxury accessories markets, and has strong unit economics to compete.

Emerging Apparel Category: Historically only being involved in leather goods, the business has an emerging apparel category that is fast-growing and adding revenue to the business.

Turnkey Operation: Having spent a year improving operations and focusing the product mix, the business is perfect for a first-time buyer or experienced operator to step in for 2026 and beyond.