Since 2023, this business has sold fill-in-the-blank legal forms for wills, power of attorney, trust documents, and more. All sales are through Amazon, where the brand maintains the #1 position over its competitors. It boasts gross margins of 90% and net margins of 34%.

This business presents a fantastic opportunity for anyone with prior experience running an Amazon business. The product is straightforward, and producing more inventory is a flexible and simple process. It can be operated from any home, and all inventory is currently printed at a commercial printer and shipped directly to Amazon from the printing facility.

The seller spends a total of 5 hours or less on the business each week. The majority of that time is spent managing inventory, communicating with the marketing team, and exploring additional opportunities for expansion.

The brand has only just started on the Walmart marketplace, with no marketing or advertising. A Shopify store has been launched, but currently accounts for zero sales. Capturing more of the customer relationship and expanding to PPC beyond Amazon's platform could unlock significant potential. Competitors sell digital versions of the forms, so the Shopify store could be used as a testing ground for that model as well. Expanding the products offered should be explored, as the business currently only sells 12 SKUs. Additionally, a buyer could explore using their own printers to print and fulfill products, which could shave off fulfillment expenses.

There is also B2B potential. Banks and other financial institutions are looking to provide these types of services in-house, so finding the right partner could supercharge Amazon channels.

The seller started this business out of his home, but with a growing family and additional responsibilities at his law firm, he is unable to give it the attention it deserves. It's primed to be handed off to either a single operator or an operational company with similar goals or adjacent products.


Key Benefits:

Simple Product: Forms can be printed anywhere to produce inventory, and the included 10-page instructions are much more concise than the 30-page instructions of competitors.

Word-of-Mouth Referrals: Customers often refer friends and family to the products, making word-of-mouth a significant source of new customers for the brand.

Huge Gross Margins: Gross margins of 90% give a new owner plenty of flexibility to try new things.

Low Touch: The seller currently spends only 5 hours per week on the business.

No Marketing Outside of Amazon: The business has no email list and a limited social media presence.