Managed WordPress Platform for Agencies | $1.26M ARR | 0.50% Churn
Business Description
Team Runs Independently
This managed WordPress platform bundles hosting, speed optimization, security, backups, and white-label support for digital agencies into one monthly per-site subscription. With $105K in MRR across 551 customers managing over 4,000 sites, 94% of revenue is recurring. Monthly logo churn is 0.50%, and net margins reached 48% in March 2026.
The business wins on an operational layer that competitors struggle to replicate. Any host can match the infrastructure. Few can deliver the white-label support and automated update workflows at profitable margins. Prices have never been raised, and ARPU sits at $128 per month with legacy accounts still in the base.
For a buyer with SaaS growth experience, the opportunity is in what hasn't been done. Only 4% of revenue goes to marketing. A 7,000-person email list of agency decision-makers gets fewer than four newsletters per year. No one has built sustained paid acquisition, expansion revenue, or a churn recovery program. When the founder tested a $15K ad spend in Q4 2024, it drove a clear surge in signups into Q1 2025. Immediate opportunities include price increases on heavy-usage accounts, annual plans (never offered), and scaling paid acquisition through outbound sales and formal agency partnerships.
Nine overseas contractors run operations independently, and the entire team has agreed to stay under new ownership. Development costs were recently cut in half, and a major SaaS tool is being replaced internally to further improve margins.
The founder built the product and the team but describes himself as a builder, not a scaler. He is open to a consulting role post-close to ensure a smooth handoff.
The seller is not interested in SBA financing but is open to carrying a small seller's note. Having previously gone through the SBA process, they prefer a 30-to-45-day closing timeline.
Key Benefits:
Customers Stay for Years: Annual logo retention is over 94% with 0.50% monthly churn. Customers stay because the bundled service is hard to replicate. Competitors who match hosting can't match the operational delivery.
Prices Never Raised: ARPU is $128 per month with legacy pricing still in the base. Heavy edit users and multi-site agencies are candidates for immediate price increases. Annual plans have never been offered.
Signup Surge After $15K Paid Ad Test: A small Q4 2024 investment produced a clear spike in Q1 2025 signups. No sustained paid acquisition has been attempted. Every $1 of sales spend generates $2.30 in new ARR.
Strong Net Margins: Development costs have been cut in half, and a major SaaS tool is being replaced internally. Both savings carry forward to a new owner with no additional work required.
List of 7,000 Agency Decision-Makers: An owned email list of agency owners and operators receives fewer than four newsletters per year. A buyer can activate this audience on day one with zero acquisition cost.
Hard to Copy, Easy to Keep: Any host can match the infrastructure. Few can deliver the white-label support and automated workflows at profitable margins. That's why monthly churn sits at just 0.50%.
Entire Team Staying, No W-2 Overhead: Nine overseas contractors are all willing to remain under new ownership. There are no employees and no benefits to carry. The owner is open to a consulting role post-close
The business wins on an operational layer that competitors struggle to replicate. Any host can match the infrastructure. Few can deliver the white-label support and automated update workflows at profitable margins. Prices have never been raised, and ARPU sits at $128 per month with legacy accounts still in the base.
For a buyer with SaaS growth experience, the opportunity is in what hasn't been done. Only 4% of revenue goes to marketing. A 7,000-person email list of agency decision-makers gets fewer than four newsletters per year. No one has built sustained paid acquisition, expansion revenue, or a churn recovery program. When the founder tested a $15K ad spend in Q4 2024, it drove a clear surge in signups into Q1 2025. Immediate opportunities include price increases on heavy-usage accounts, annual plans (never offered), and scaling paid acquisition through outbound sales and formal agency partnerships.
Nine overseas contractors run operations independently, and the entire team has agreed to stay under new ownership. Development costs were recently cut in half, and a major SaaS tool is being replaced internally to further improve margins.
The founder built the product and the team but describes himself as a builder, not a scaler. He is open to a consulting role post-close to ensure a smooth handoff.
The seller is not interested in SBA financing but is open to carrying a small seller's note. Having previously gone through the SBA process, they prefer a 30-to-45-day closing timeline.
Key Benefits:
Customers Stay for Years: Annual logo retention is over 94% with 0.50% monthly churn. Customers stay because the bundled service is hard to replicate. Competitors who match hosting can't match the operational delivery.
Prices Never Raised: ARPU is $128 per month with legacy pricing still in the base. Heavy edit users and multi-site agencies are candidates for immediate price increases. Annual plans have never been offered.
Signup Surge After $15K Paid Ad Test: A small Q4 2024 investment produced a clear spike in Q1 2025 signups. No sustained paid acquisition has been attempted. Every $1 of sales spend generates $2.30 in new ARR.
Strong Net Margins: Development costs have been cut in half, and a major SaaS tool is being replaced internally. Both savings carry forward to a new owner with no additional work required.
List of 7,000 Agency Decision-Makers: An owned email list of agency owners and operators receives fewer than four newsletters per year. A buyer can activate this audience on day one with zero acquisition cost.
Hard to Copy, Easy to Keep: Any host can match the infrastructure. Few can deliver the white-label support and automated workflows at profitable margins. That's why monthly churn sits at just 0.50%.
Entire Team Staying, No W-2 Overhead: Nine overseas contractors are all willing to remain under new ownership. There are no employees and no benefits to carry. The owner is open to a consulting role post-close
About the Business
- Years in Operation
- 7
- Employees
- 9 Contractors
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Market Outlook / Competition
- The business has a few competitors in the niche.
- Opportunities for Growth
- Growth opportunities include launching a proprietary plugin, scaling marketing, upselling unlimited edits and security retainers, expanding a white-label service to non-hosting clients, and including performance auditing as an add-on.
About the Sale
- Seller Motivation
- The seller believes a new owner could grow the business further.
- Transition Support
- The seller offers to stay on as a consultant or in any other necessary capacity.
Listing Info
- ID
- 2497665
- Listing Views
Listing ID: 2497665 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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