EXECUTIVE SUMMARY S-944
MANUFACTURER OF INTERNET AND CATALOG FOOD PRODUCTS
For over 50 years, this well-known producer of fine German-style sausages and meats has been
serving a loyal regional clientele of specialty wholesalers and delicatessens. Catalog and Internet
sales have also brought in devoted retail customers from across the United States. The company
uses time-honored sausage recipes from all over Germany and can take great pride in the authentic
results. Sales are 30% retail and 70% deli and grocery stores.
Combining a vast selection of Old Style products with innovative marketing concepts and
presentations, the company has distinguished itself in its highly targeted universe. Production has
been kept limited so as to insure the highest quality, USDA certified output. In addition to sausages
of every description, the company also sells German favorites such as sauerbraten and smoked hams,
along with cold cuts, soups, appetizers, condiments, loaves of bread, and unique gift packages.
Americans love their sausage -- in 2024 sales in the United States were over $24 billion! Tasty,
nutritious, easy to prepare -- they aren’t just for Oktoberfest anymore! Millions of households
consume sausage at breakfast, dinner, and special events. Key factors driving the future of sausage
sales are the popularity of high protein foods and an interest in natural and organic products that
provide unique taste sensations.
This company is ideally suited to grow under long-term positive forecasts for its industry. It enjoys
the benefits of a recognized brand name and proprietary products, a loyal and diverse customer
base, and strong supplier relationships. Currently running only one shift, a new owner could easily
double the company’s revenues, given the size and capabilities of its state-of-the-art production facility.