The Company is a designer, online retailer, and wholesaler of innovative, comfort-focused maternity and postpartum clothing. Available clothing items include bras, tank tops, underwear, pajamas, and lounge wear. The Company’s line of products includes a patented clothing design.

Key Aspects
· The Company maintained impressive average gross profit and adjusted EBITDA margins of 77.6% and 17.0%, respectively, from 2022 through 2024.
· A patented clothing item is one of the Company’s best sellers among a line of thoughtfully designed maternity and postpartum apparel.
· With two U.S. utility patents protecting its patented, best-selling design, the Company is redefining the maternity and postpartum apparel category, positioning itself as a category creator in a multi-billion dollar market.
· All products are cut and sewn in the U.S.
· Online sales agreements are in place with several well-known retail brands.
· In 2024 and 2025, the Inc. 5000 list ranked the Company among the top fastest growing businesses in the U.S.
· The Company has been featured by numerous trusted publications and has earned thousands of five star reviews from a very engaged, loyal community with strong referrals.
· The Company has achieved significant growth and profitability with a lean internal structure run by one full-time and one part-time founder, supported by trusted contractors and agencies, with an efficient model which offers both flexibility and scalability without the complexity of a large in-house team.

Opportunities
· Pursue international distribution as well as omnichannel retail and registry platforms to grow the geographic service area.
· Extend product line with solutions based on customer feedback to increase the average order value (AOV).
· With 77.6% average gross margins and profitable, proven high-ROAS marketing strategies, the business is poised for scalable growth through expanded inventory and marketing investment.
· Further develop affiliate and influencer programs as a way to grow customer engagement and retention.
· With a proven base of repeat customers and organic growth, the business is well-positioned to further increase LTV through product line expansion and retention-focused initiatives with the aim of serving customers well beyond the nursing stage and throughout several stages of motherhood.
· Expand retail presence via agreements with well-known brands and increasing placements within existing agreements.

Headquartered
· United States

Current Markets
· Through the Company’s website and major online retailers, the Company serves expecting and postpartum mothers residing in the U.S.

Real Estate
· The Company is operated entirely on a remote basis, with no operating facility being owned or leased by the Company.

Shareholder Objectives
· The Company is held by two equal owners. The owners are open to remaining with the Company post sale but would also consider full exits and transition periods. Ownership will consider a variety of deal structures in order to facilitate a transaction.