Business Overview
True REST Omaha is a fully built-out, operating float therapy and wellness spa offering float
therapy, cold plunge, infrared/steam sauna, and red light therapy. Established in 2018, the
business has an active client base, a recurring membership program generating consistent
monthly revenue, and a franchise brand with national recognition in the fast-growing
wellness/recovery space.
This is a rare opportunity to acquire a fully operational location — professional-grade
equipment already installed, staff trained, systems in place, and revenue flowing from day
one — at a fraction of the cost and time required to build new.
Financial Highlights (2025)
Gross Revenue: $348,994
Recurring Membership/Subscription Revenue: ~$120,000/year ($10,000/month),
providing predictable monthly cash flow

Real Estate & Lease
3 years remaining on current lease
Option to renew for an additional 5 years
First right of refusal on expansion opportunities within the Omaha area — a significant
strategic advantage for a buyer looking to grow a multi-unit footprint

Assets Included in Sale
The sale includes a complete, professional-grade equipment package, valued at
approximately $175,000 at new replacement cost, including:
5 active commercial float pods (plus 1 additional inactive pod, sold as-is)
Commercial cold plunge (Coldtub Icepod, purchased 2025)
2-person infrared/steam sauna hybrid with red light therapy (purchased 2025)
Full-body red light therapy panel (purchased 2025)
Compression therapy system
Brand-new commercial water heater (installed 2026, dedicated to float room systems)
Reception furniture, signage (interior + exterior illuminated), audio system, POS
equipment/iPads, and all operational fixtures
Transferable franchise agreement


Why This Business
Established brand in a growing wellness/recovery category
Recurring revenue base reduces month-to-month income volatility
Long-term lease security with renewal option removes near-term relocation risk
Expansion rights in the Omaha market for a buyer with growth ambitions
Immediate cash flow from an existing, active client base — skip the 12–18 month
buildout and ramp-up period a new location would require
Recently upgraded infrastructure (2025–2026): new cold plunge, sauna, red light
panel, and water heater reduce near-term capital expenditure needs for a new owner

Growth Opportunities for a New Owner
Optimize marketing spend — current advertising investment is significant and could be
right-sized to improve margins
Reactivate the currently disconnected 6th float pod to add capacity
Leverage first-right-of-refusal expansion terms to grow a second Omaha location
Expand corporate/wellness partnership and membership offerings
Reason for Sale
Owner is exploring other business interests.