Men’s Grooming Brand with Active Big-Box Retail Distribution (Walmart)
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This opportunity is for an established men’s grooming brand founded in 2018 with active big-box retail distribution, including placement in approximately 240 Walmart stores and additional regional grocery and specialty retailers.
The product line focuses on everyday men’s grooming essentials such as beard oil, beard balm, and aftershaves, positioned at accessible price points. Products are manufactured by established U.S.-based contract manufacturers, allowing the business to operate without employees or dedicated facilities. Operations are home-based and fully relocatable within the U.S. (business must remain U.S.-based to support existing Walmart distribution).
Trailing twelve-month revenue is approximately $123K, with the majority generated through Walmart. The business model is intentionally simple, with minimal direct-to-consumer sales and no complex operational overhead.
This is an ideal opportunity for a grooming or personal care brand, private-label operator, Amazon/DTC seller seeking retail access, or individual with CPG experience looking to step into an existing big-box retail footprint without needing to build those relationships from scratch.
While current revenue is still modest, the brand has already cleared the most difficult hurdle in consumer products—securing and maintaining national retail distribution—making this an early, lower-cost entry point into an established retail channel with room for expansion.
Seller is seeking a straightforward transition and is open to discussing deal structure with qualified buyers. Additional details available upon request.
The product line focuses on everyday men’s grooming essentials such as beard oil, beard balm, and aftershaves, positioned at accessible price points. Products are manufactured by established U.S.-based contract manufacturers, allowing the business to operate without employees or dedicated facilities. Operations are home-based and fully relocatable within the U.S. (business must remain U.S.-based to support existing Walmart distribution).
Trailing twelve-month revenue is approximately $123K, with the majority generated through Walmart. The business model is intentionally simple, with minimal direct-to-consumer sales and no complex operational overhead.
This is an ideal opportunity for a grooming or personal care brand, private-label operator, Amazon/DTC seller seeking retail access, or individual with CPG experience looking to step into an existing big-box retail footprint without needing to build those relationships from scratch.
While current revenue is still modest, the brand has already cleared the most difficult hurdle in consumer products—securing and maintaining national retail distribution—making this an early, lower-cost entry point into an established retail channel with room for expansion.
Seller is seeking a straightforward transition and is open to discussing deal structure with qualified buyers. Additional details available upon request.
About the Business
- Years in Operation
- 8
- Employees
- Business is owner-operated with no employees. Products are manufactured by estab
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Facilities & Assets
- Business operates without a dedicated physical facility. Operations are currently home-based and fully relocatable within the U.S. Assets included in the sale consist of brand assets, product formulations, packaging files, vendor relationships, retail account access, and sellable inventory.
- Market Outlook / Competition
- The men’s grooming category remains competitive but active, with continued demand for everyday beard and personal care products. Competition spans premium, mass-market, and private-label brands. This business competes through established retail distribution, proven SKUs, and accessible price points rather than heavy marketing spend, providing stability within a crowded category.
- Opportunities for Growth
- Growth opportunities include expanding store count within existing retail partners, introducing additional SKUs or line extensions, improving margins through scale and sourcing efficiencies, and developing direct-to-consumer or Amazon channels. The foundation is in place for a focused operator to scale without needing to build retail access from scratch.
About the Sale
- Seller Motivation
- After building the brand and establishing its retail footprint, the owner is see
- Transition Support
- Seller will provide reasonable transition support to ensure continuity, including introduction to suppliers and retail partners, overview of operations, and guidance on managing existing distribution. Duration and scope of support can be discussed based on buyer needs.
- Financing Options
- Seller open to discussing structure with qualified buyers.
Listing Info
- ID
- 2466565
- Listing Views
Attached DocumentsAttachment Disclaimer
Listing ID: 2466565 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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