Hot Listing
Middlesex County Breakfast and Lunch Diner for Over 25 Years
Business Description
This breakfast and lunch diner has a devoted customer base and an outstanding reputation in the town and surrounding areas. The establishment was first opened in the year 2000 and has captivated both locals and travelers through New England. Through social media platforms, word of mouth, and the highway sign, business has boomed over the past 7 years since the new owner has taken over. The updated diner with an old school feel has the perfect blend of delicious comfort food, warm and attentive customer service, and a welcoming atmosphere that feels like home.
Business highlights:
- Established: 2000
- New ownership: 2018
- Major milestone in 2020: Featured on Phantom Gourmet
- Major milestone in 2024: Featured on the Boston Fox News Zip Trip
- Google reviews: 4.5 stars with over 1,200 reviews
- Service model: The diner is set up for dine-in with 11 booths, 13 tables, and 4 counter spaces, maximizing an occupancy of 100 customers. As a first come, first serve model, there is often a wait for tables due to no reservations or call ahead seating. Customers can wait for their table in our spacious waiting area with bench seating, although this time is relatively short due to the staff’s ability to quickly turn tables.
- Hours of operation: 7 days a week
Monday - Friday: 6:30am - 1:30 pm
Saturday, Sunday, and Holidays: 7am - 1pm
- Financials: Yearly sales consistently surpassing $1.5M with a healthy cash flow. With these profits, the owner’s SBA loan was able to be paid in full 3 years prior to maturity date.
Staffing:
- 3 full time chefs: 1 head chef and 2 line chefs (over 15 years of experience)
- 1 full time expeditor
- 4 full time waitresses: 1 front of the house manager and 1 general manager (over 35 years experience)
- 1 full time dishwasher
- 12 part-timers for weekend staffing: bussers, cashiers, food runners, and hosts/hostesses
Reason for sale: a once loyal customer fulfilled a dream of becoming the owner and is now ready to retire
Business highlights:
- Established: 2000
- New ownership: 2018
- Major milestone in 2020: Featured on Phantom Gourmet
- Major milestone in 2024: Featured on the Boston Fox News Zip Trip
- Google reviews: 4.5 stars with over 1,200 reviews
- Service model: The diner is set up for dine-in with 11 booths, 13 tables, and 4 counter spaces, maximizing an occupancy of 100 customers. As a first come, first serve model, there is often a wait for tables due to no reservations or call ahead seating. Customers can wait for their table in our spacious waiting area with bench seating, although this time is relatively short due to the staff’s ability to quickly turn tables.
- Hours of operation: 7 days a week
Monday - Friday: 6:30am - 1:30 pm
Saturday, Sunday, and Holidays: 7am - 1pm
- Financials: Yearly sales consistently surpassing $1.5M with a healthy cash flow. With these profits, the owner’s SBA loan was able to be paid in full 3 years prior to maturity date.
Staffing:
- 3 full time chefs: 1 head chef and 2 line chefs (over 15 years of experience)
- 1 full time expeditor
- 4 full time waitresses: 1 front of the house manager and 1 general manager (over 35 years experience)
- 1 full time dishwasher
- 12 part-timers for weekend staffing: bussers, cashiers, food runners, and hosts/hostesses
Reason for sale: a once loyal customer fulfilled a dream of becoming the owner and is now ready to retire
About the Business
- Years in Operation
- 25
- Number of Employees
- 21
- Currently Home Based
- Yes
- Facilities & Assets
- - Located directly off the highway in a highly trafficked common area for commuters and travelers.
- Part of a retail plaza with 5 tenants.
- Equipment: The sale includes a well maintained kitchen with newly upgraded appliances. This features major equipment such as 3 new AC units, a walk-in freezer, a sandwich cooler, and a conveyer toaster amongst others. As for technological equipment, the current POS system utilizes the Cake software with 2 terminals in the front of the house and updated handhelds that allow remote order taking and payment. - Market Outlook / Competition
- - Full service: dine in, take-out, & catering/functions open 7 days a week.
- All day breakfast, lunch, and Italian-style lunch or dinner for catering/functions.
- A community staple for 25 years, this diner boasts a loyal customer base.
- The updated diner with an old school feel has the perfect blend of delicious comfort food, attentive customer service, & an atmosphere that feels like home.
- Indirect competition includes chain restaurants &much smaller, mainly takeout breakfast places. There are no other full service “diners” in the immediate area. - Opportunities for Growth
- - There is significant untapped potential for a new owner to drive growth through catering and functions. This new revenue source started 7 years ago & has had minimal advertising for it. Most of the business comes from word of mouth.
- The current social media platforms are family run, however, a new owner could dedicate more resources to expand outreach for newly acquired customers, food specials, and diner promotions.
- Utilizing delivery services can significantly enhance the diner’s business by expanding its reach beyond traditional foot traffic.
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 3,900
- Rent
- $6,665.00 per month
- Lease Expiration
- 6/28/2028
About the Sale
- Seller Motivation
- Once loyal customer fulfilled a dream of becoming the owner & is ready to retire
- Transition Support
- - Owner willing to stay on during transition which will keep staff loyal and on board.
- Our dedicated long-term staff, some with over 20 years of service at this establishment, are the heart of the diner’s atmosphere. They are consistently highlighted in positive reviews for creating memorable experiences & are a major reason customers leave happy and return often. - Financing Options
- Bank loan required. Not offering seller financing.
Listing Info
- ID
- 2408875
- Listing Views
- 119
Listing ID: 2408875 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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