Multi-Channel Boutique Apparel Retailer
Business Description
The Company is a multi-channel retailer offering women’s clothing, accessories, jewelry, footwear, and curated gift items through both in-store and online platforms, supported by e-commerce, live selling events, and targeted digital engagement. The Company maintains a broad, boutique-oriented product mix with strong vendor relationships that support access to differentiated brands and consistent inventory depth. It benefits from strong repeat purchasing driven by unique product offerings. Customer markets include Clothing (Casual) (45%), Accessories (27%), Costume Jewelry (17%), and Clothing (Special Occasion) (11%), reflecting a balanced revenue mix centered on apparel and complemented by high-margin accessory categories. Sales and marketing are driven by an integrated omni-channel strategy combining in-store merchandising, digital outreach, and live customer engagement, while operations are supported by an established team responsible for sales, fulfillment, and customer service, enabling consistent execution and scalability.
About the Business
- Years in Operation
- 39
- Employees
- 28 (7 Full-time, 21 Part-time)
Some temp additions for holiday season - Facilities & Assets
- Company operates from storefronts leased from the shareholder, with an assumed rental rate of approximately $180,000 that reflects a market‑based arrangement. The retail space includes approximately 7,500 square feet of showroom area that supports merchandising and customer interaction, while an additional 6,500 square feet in the basement provides ample room for storage, inventory management, and back‑of‑house operations. This combination of dedicated retail space and substantial support area enables the Company to maintain broad inventory levels, manage seasonal fluctuations, and operate efficiently across all sales channels.
- Market Outlook / Competition
- The Company differentiates itself through access to protected vendors and high‑quality clothing lines that are not typically offered in mall stores. The merchandise is curated for boutique shoppers, and many customers follow the Company specifically for key brands that have developed strong recognition within the community. The target customer is a working woman in the 35-70 age range for casual attire, and the Company complements this with a specialized social dress category that includes mother‑of‑the‑bride and mother‑of‑the‑groom gowns. The only store in Michigan that stocks an extensive selection that bridal salons generally cannot match.
The Company further sets itself apart as one of three Brighton Heart Stores in Michigan, offering a substantial inventory of handbags, bracelets, rings, and other Brighton products. This category is a major draw for customers, with annual retail sales in the $300,000 range and especially strong demand during December. - Opportunities for Growth
- Social Marketing, Online Live Sales national expansion, Point of Sale loyalty rewards programs encouraging repeat visits.
Real Estate
- Owned or Leased
- Owned
- Not included in asking price
- Building Sq. Ft.
- 14,000
About the Sale
- Seller Motivation
- Retirement
- Transition Support
- Training and transition for one year.
- Financing Options
- Maximum of 10% seller financing
Listing Info
- ID
- 2531470
- Listing Views
- 28
Listing ID: 2531470 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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