Multi-Unit Crumbl Cookie Business – Prime Locations & Growth
Business Description
Rare opportunity to acquire a 7-unit, top-performing dessert franchise portfolio in a high-demand Central Massachusetts market. With strong brand recognition, built-in scale, and viral customer appeal, this is a highly sought-after multi-unit platform primed for continued growth and expansion.
This established franchise group has quickly become the #1 dessert destination in its local markets, driven by a unique rotating menu of gourmet cookies that creates weekly excitement and repeat traffic. Since launching in 2020, the business has built a loyal, social-media-driven customer base consisting of families, young professionals, and trend-focused consumers seeking premium dessert experiences.
Key Financial Highlights
- Annual Revenue: $9.8M
- SDE: $2.28M (23.2% margin – peak year)
- High gross margins: up to 48.7% at peak performance
- Proven cash generator: $2.06M in partner distributions
Operational Overview
Operations are streamlined across all locations, with approximately 115 trained employees including GMs, managers, shift leads, and bakers. Each store ranges from 1,500–2,500 sq ft and is fully equipped with professional-grade baking equipment. The franchise system provides proprietary technology for POS, forecasting, and operations, while production remains hands-on to maintain quality. Ownership structure currently includes one active operator and one strategic/financial partner, allowing flexibility for a new owner.
The business benefits from prime shopping center locations with excellent visibility, foot traffic, and accessibility, ensuring consistent customer flow. Established systems, trained staff, and multi-unit efficiencies (shared resources, purchasing, and staffing) create a scalable and efficient operational model.
Reason for Sale
The owners are selling to diversify into other ventures, presenting a strong opportunity for a buyer to step into a fully built and expanding platform.
Growth Opportunities
- Expand into underpenetrated nearby markets or neighboring states
- Introduce drive-thru formats and enhance delivery channels
- Scale catering, corporate gifting, and event partnerships
- Leverage social media and influencer marketing for continued growth
Ideal Buyer Profile
This opportunity is ideal for an investor or multi-unit operator seeking a semi-absentee model with strong management already in place. Buyers with franchise experience or those looking to scale a high-volume, brand-driven concept will find significant upside in this proven platform.
For more information on this opportunity, including detailed financials and operations overview, please submit a business inquiry.
This established franchise group has quickly become the #1 dessert destination in its local markets, driven by a unique rotating menu of gourmet cookies that creates weekly excitement and repeat traffic. Since launching in 2020, the business has built a loyal, social-media-driven customer base consisting of families, young professionals, and trend-focused consumers seeking premium dessert experiences.
Key Financial Highlights
- Annual Revenue: $9.8M
- SDE: $2.28M (23.2% margin – peak year)
- High gross margins: up to 48.7% at peak performance
- Proven cash generator: $2.06M in partner distributions
Operational Overview
Operations are streamlined across all locations, with approximately 115 trained employees including GMs, managers, shift leads, and bakers. Each store ranges from 1,500–2,500 sq ft and is fully equipped with professional-grade baking equipment. The franchise system provides proprietary technology for POS, forecasting, and operations, while production remains hands-on to maintain quality. Ownership structure currently includes one active operator and one strategic/financial partner, allowing flexibility for a new owner.
The business benefits from prime shopping center locations with excellent visibility, foot traffic, and accessibility, ensuring consistent customer flow. Established systems, trained staff, and multi-unit efficiencies (shared resources, purchasing, and staffing) create a scalable and efficient operational model.
Reason for Sale
The owners are selling to diversify into other ventures, presenting a strong opportunity for a buyer to step into a fully built and expanding platform.
Growth Opportunities
- Expand into underpenetrated nearby markets or neighboring states
- Introduce drive-thru formats and enhance delivery channels
- Scale catering, corporate gifting, and event partnerships
- Leverage social media and influencer marketing for continued growth
Ideal Buyer Profile
This opportunity is ideal for an investor or multi-unit operator seeking a semi-absentee model with strong management already in place. Buyers with franchise experience or those looking to scale a high-volume, brand-driven concept will find significant upside in this proven platform.
For more information on this opportunity, including detailed financials and operations overview, please submit a business inquiry.
About the Business
- Years in Operation
- 6
- Employees
- 115 Full-time
- Facilities & Assets
- Fully equipped production setups with mixers, ovens, refrigeration, freezers, POS systems, and all tools needed for high-volume cookie production.
- Market Outlook / Competition
- Minimal direct specialty dessert competition; this brand is the top performer in every market it operates in.
- Opportunities for Growth
- Significant opportunities exist to expand into nearby markets, develop catering and gifting programs, and launch drive-thru or delivery-focused models.
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 2,500
- Rent
- $43,741.08 per month
About the Sale
- Seller Motivation
- Owners are looking to diversify and reinvest capital into other ventures.
- Transition Support
- Owners will provide transition support as negotiated, and franchisor provides ongoing operational training.
Listing Info
- ID
- 2484103
- Listing Views
Listing ID: 2484103 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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