Launched in 2019, this Amazon FBA business offers premium natural deodorant crafted from 100% Thai crystal mineral salts, certified cruelty-free by both PETA and Leaping Bunny (leading animal welfare certifications). The business generates an impressive 84% gross profit margin, operating as a streamlined FBA business requiring less than one hour of weekly owner involvement.

Although the business is currently stable, sales and profitability decreased from 2024 to 2025. The current owner attributes this to a combination of intentional demand management and minimal PPC oversight rather than market weakness. When strong sales velocity outpaced available working capital in 2025, the owner raised the main product price to protect working capital and avoid stockouts. This move preserved the listing's integrity but naturally reduced unit sales. Simultaneously, PPC campaigns received only one hour of weekly attention through automated Helium10 management, resulting in elevated advertising costs without corresponding optimization. The current owner believes there’s a significant opportunity to improve both sales volume and net profitability by restoring competitive pricing and optimizing ad campaigns.

Additional expansion opportunities include leveraging social media marketing, as well as introducing additional deodorant products that are presently ready for launch. These new products have already been developed using existing packaging and video assets, with supplier partnerships already in place.

This business may be a great opportunity for both a new or experienced buyer seeking a streamlined ecommerce business with high-leverage growth opportunities in place.


Key Benefits:

84% Gross Profit Margins: High gross margins provide a substantial cushion for competitive pricing adjustments and marketing investment.

Premium Brand with Proven Supply Chain: Dual cruelty-free certifications from PETA and Leaping Bunny enhance brand credibility, while family-owned Thai suppliers with more than 30 years of expertise ensure consistent quality and reliable capacity.

Additional Ready-to-Launch Products: Additional products are fully developed with labels, packaging, video assets, and supplier relationships. Only order placement is required to launch, not product development.

Proven Social Media Marketing Potential: A single influencer TikTok video previously generated significant multi-day sales surges, pointing to a significant opportunity to scale the business through social media.

Low Owner Workload: The current owner works on the business less than one hour per week, thanks to fully automated FBA fulfillment and streamlined operations.

Training and Transition Support: The current owner will offer up to 6 months of transition support for the next owner.